Encuesta, Inc.

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Encuesta, Inc.
Type Privately held
Founded 1989
Headquarters Miami, Florida, U.S.
Industry Market Research
Website www.encuesta.com


Encuesta, Inc. is a U.S.-based market research company that specializes in customized quantitative studies focused on the U.S. Hispanic and Latino population[1]. It is a privately-owned company based in Miami, Florida that was originally founded in 1989 by Martin G. Cerda[2]. Specific areas of expertise include consumer habits and practices[3][4], brand awareness and usage[5], advertising tracking, brand equity and market segmentation, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics).

Additionally, Encuesta, Inc. is responsible for the Americanos Poll®, an opinion poll created in 2005 to provide an accurate representation of U.S. Hispanic public opinion[6]. Through the Americanos Poll (whose findings are released to the public free of charge), Encuesta, Inc. has demonstrated experience in studies related to public opinion and issue-oriented research[7][8], as well as political research[9][10][11]. Both Encuesta, Inc. and Americanos Poll studies are used as information sources for those looking for current findings on the Hispanic population in the U.S.



[edit] External links


[edit] References

  1. ^ Encuesta, Inc., "About: What We Do Best," Encuesta, Inc.
  2. ^ Hoovers.com, s.v. “Encuesta, Inc.,” (accessed June 2, 2008)
  3. ^ Hispanic PR Wire, “Ring In The New Year With A New Perspective On Weight Loss,” December 27, 2007, http://www.hispanicprwire.com/news.php?l=in&id=10321&cha=9
  4. ^ World Reach Communications, “New Americanos Poll Survey Uncovers Hispanic Television Habits and Opinions,” June 22, 2006, http://juantornoe.blogs.com/hispanictrending/2006/06/new_americanos_.html
  5. ^ South Florida Business Journal, “U.S. Hispanics: Sony, Panasonic among favorite brands,” September 29, 2005, http://www.bizjournals.com/southflorida/stories/2005/09/26/daily36.html
  6. ^ Americanos Poll, "The Americanos Poll," Americanos Poll
  7. ^ ACCION USA, “ACCION USA Launches “Build Your Credit” Seminars in Miami,” April 16, 2008, http://www.accionusa.org/site/c.lvKVL9MUIsG/b.4027483/
  8. ^ Hispanic PR Wire, “Hispanics and Non-Hispanics Share Numerous Common Views on Immigration; Large Majority of Both Groups Agree Status of Undocumented Workers Should be Legalized One Way or Another,” April 28, 2006, http://www.hispanicprwire.com/news.php?l=in&id=6060&cha=11
  9. ^ Angus Reid Global Monito: Polls & Research, “U.S. Hispanics Like Powell, Hillary in 2008,” January 25, 2007, http://www.angus-reid.com/polls/view/14492
  10. ^ HispanicMPR.com, “Encuesta: For U.S. Hispanics, Clinton first choice for President in 2008,” January, 2007, http://www.hispanicmpr.com/2007/01/31/encuesta-for-us-hispanics-clinton-first-choice-for-president-in-2008
  11. ^ Hispanic PR Wire, “Democrats at a 2-1 Advantage Over Republicans Among Hispanic Likely Voters,” November 3, 2006, http://www.hispanicprwire.com/news.php?l=in&id=7443&cha=10