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Military recruitment is the act of requesting people to join a military voluntarily. Involuntary military recruitment is conscription. Recruitment is necessary to maintain an effective standing army in countries that have abolished conscription or which operate a volunteer military. To facilitate this process, militaries have established recruiting commands. These units are solely responsible for increasing military enlistment.

Military recruitment can be considered part of military science if analysed as part of military history. Acquiring large amounts of forces in a relatively short period of time, especially voluntarily, as opposed to stable development, is a frequent phenomenon in history. Recent cross-cultural studies suggest that, throughout the world, the same broad categories may be used to define recruitment appeals. They include war, economic motivation, education, family and friends, politics, and identity and psychosocial factors.