Emory Brand Institute

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Emory Brand Institute
Type	Non-Profit
Founded	2004
Headquarters	Atlanta, Georgia
Key people	Rajendra Srivastava, Executive Director
Industry	Research
Products	Research Social research Marketing research
Website	www.emorybi.com

The Emory Brand Institute is a non-profit innovation research group based in Atlanta, Georgia. The institute pursues the scientific advancement of brand management. It accomplishes this by forming teams of scholars from leading universities around the globe to focus on researching issues in brand management.

Emory Brand Institute conducts research, organizes events, publishes reports, recommends solutions, and works with decision makers to develop its research agenda. Its Brand Academy provides managerial development through its seminar series which is taught by professors affiliated with the institute. The Brand Competency Development Program provides firms with advice on building new competencies through scholarly review of business activities and plans. Its Collaborative Research Solutions Program is geared to working closely with managers to focus the future research programs. It runs five research clusters including those focused on the sectors of business-to-business, services, retail, consumer goods, and financial markets. The research programs are designed to develop new methods, conceptual models, and analytic techniques for managing brands.

Emory Brand Institute has engaged research with multiple firms including Kimberly Clark, The Coca Cola Company, Intercontinental Hotel Group, Electronic Arts, Sony, Airtran, Atlanta Braves, Deloitte, HEB, IDEO, Newell Rubbermaid, Russell Athletic, Samsung, Tuner Broadcasting, UPS, Siemens, Haverty’s, MillerZell, Aflac, Morgan Stanley, Wachovia, Goldman Sachs, Lehman Brothers, The Home Depot, Limited Brands, Leading Hotels of the World, and Marriott. It also works with market research firms, such as those including IPSOS, Harris Interactive, CFI Group, TNS, Vivaldi Partners, Millward Brown, Interbrand, Quaero, GfK, , NPD Group, and IRI.

Founded in 2004, Emory Brand Institute is an autonomous organization housed at the Goizueta Business School at Emory University.

[edit] External links

• Emory Brand Institute
• Emory University
• Goizueta Business School
• Google Map

[edit] References

Schultz, Don (September-October 2006). "Trash Trove". Marketing Management 15: 10–11. American Marketing Association. 

Parkhurst, Jeffery (November-December 2006). "Suite Talk". Marketing Management 15: 48–54. American Marketing Association. 

Sarkar, Christian, The Institute of Brand Science web, <http://www.EmoryBI.com>. Retrieved on 20 February 2007 

Srivastava, Rajendra (2006-11-12). "State of the Institute". Colloquium on Internal Branding.