EmailCash

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EmailCash Marketing
Type Private company
Founded Australia (June 1999)
Headquarters Sydney, Australia
Key people Bob Cheng (founder and managing director)
Industry online marketing
Revenue revenue $5.2 million AUD (2005)[1]
Website www.emailcash.com.au

EmailCash Marketing is an Australian website run by PermissionCorp,[2] with branches for residents of Australia, Taiwan[3], New Zealand (SmileCity)[4] and United Kingdom (Rewards Central). The company was founded by Bob Cheng in Sydney, Australia in 1999[5] during the Dot-com bubble and is a web-based marketing company, it is now the largest online active database in Australia, New Zealand and Taiwan. EmailCash is one of Australia’s fastest growing companies and was ranked 40th in the Business Review Weekly's Fast 100 index for 2004.[6]

[edit] Operation

The company is based on a reward program,[7][8] offering members "reward points" that can be exchanged for cash or goods.[9] The company rewards members when they perform such tasks as completing market research quizzes, entering in promotional competitions, etc.

[edit] Notes

  1. ^ Julia May (2005). www.highbeam.com "Playing with the big boys". ABIX.
  2. ^ www.permissioncorp.com PermissionCorp.
  3. ^ Julia May (2006). www.highbeam.com "Acts of imagination. ". ABIX.
  4. ^ Reuben Schwarz (2006). www.pressdisplay.com "SmileCity has the numbers". Press Display.
  5. ^ www.nanyang.com.au Company background.
  6. ^ The National Business Review (2005). www.nbr.co.nz "Smile, this isn't spam". NBR.
  7. ^ Sunday Telegraph (Australia) (2006). Sunday Telegraph website "Rewards are the real deal. ".
  8. ^ www.newstext.com.au "Where The Visitors Are Going". Herald Sun (2004).
  9. ^ Nicole Manktelow (2004). www.theage.com.au "Net profits". The Age.
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