Emack & Bolio's

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Emack & Bolio's
Type
Founded 1975
Founder Robert Rook
Headquarters United States
Area served United States
Industry Retail
Products Ice cream
Website http://www.emackandbolios.com/

Emack & Bolio's is a chain of ice cream stores based in Boston, Massachusetts, United States. The chain was founded by Robert Rook, a lawyer and self-declared hippie who has worked closely with the homeless, Vietnam war protesters, civil and gay rights advocates, and numerous rock bands such as Aerosmith, U2, Boston, The Cars, and James Brown. Emack and Bolio's was founded in 1975, three years before Ben and Jerry's used the concept of a hippie ice cream store. There are now a few stores in other states, including New York, New Jersey, Ohio, Florida, Missouri, North Carolina, Tennessee,Texas, and Illinois. The name of the chain apparently originated from the names of two homeless men in Boston, Emack and Bolio, who were mascots of a sort for the first store. The mascot is now a red-eyed moose whose name is Stoney.

It has been noted that Emacs, text editing software popular with computer programmers, and BOLIO, a text-formatting program, were developed within walking distance of a store near MIT. The explanation by the GNU Emacs Project does not indicate a connection. There is a humorous Hacker koan that does.

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