Elmer's Products, Inc.
From Wikipedia, the free encyclopedia
Elmer's Products, Inc. is the manufacturer of Elmer's Glue-All and other crafts and home repair products, including Krazy Glue, Ross Glue, ProBond adhesives, and X-Acto craft knives. It has its headquarters in Columbus, Ohio.
Elmer's Glue-All was first marketed in 1947 by Borden, Inc.'s chemical division under the name "Cascorez Glue". The head engineer of this project was Edward H. Robbins. Shortly after, the brand was renamed after Elmer the Bull, husband of Borden's advertising mascot Elsie the Cow. Elmer's image continues to be featured in the company logo.
The company was acquired in 2003 by Berwind Corporation, a privately held investment firm.
[edit] Elmer's Glue-All
Elmer's Glue-All is a polyvinyl acetate-based glue. When added to borax it produces a viscoelastic liquid. While Elmer's white glue used to have a different formulation based on a milk protein (casein), that is no longer true.[1] The product is now derived solely from petrochemical feedstock.[2]
