Ella Moss
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Ella Moss is a fashion line of clothing founded by designer Pamella Protzel which is based in Los Angeles[1].
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[edit] Fashion Style
Known for bright color palettes, simple shapes, soft, wearable cottons and tonal stripes, Ella Moss strikes a delicate balance of being edgy and vintage, without being over-the-top trendy.
[edit] Target Demographics
Target demographics for Ella Moss clientele is women 16 to 40.
[edit] Style
Ella Moss style is described as easy, casual, fun, and spirited, "young in attitude" feel.
[edit] Types of Garments
Ella Moss is not about outfits, but about garments that work with prexisting clothing. Their garments are designed so they can be used for more formal occasions but still look good with a pair of jeans. The design details make the pieces fun and trend conscious without being trendy.