El Fenix (restaurant)
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El Fenix is a popular chain of Mexican restaurants in the Dallas/Ft. Worth Metroplex, (Texas). It was founded in 1918 by Mike Martinez, and then sold on May 30, 2008 to an investment company. Often, at its main location in downtown Dallas, the lunchtime line of patrons spills out the front door and down Alamo Street. El Fenix is known for its brand of "Tex-Mex cuisine" and the Wednesday “Enchilada Dinner Special,”[1] which features two cheese enchiladas, refried beans, and rice.
According to Alfred Martinez (son of Mike Martinez), the downtown location serves about 1,200 lunches on a typical Wednesday or Friday and about that many more for dinner.
After 90 years of ownership by the Martinez family, it was announced on June 5, 2008 that the family would sell the company to Dallas based Firebird Restaurant Group LLC. Mike Karns, chairman and CEO of Firebird says he hopes to open a new El Fenix restaurant within the next 12 months.[2]
[edit] Locations
As of 2007 there are 15 Metroplex locations:[3]
- Casa Linda
- Oak Cliff
- Downtown Dallas
- Mesquite
- Lemmon Avenue (Dallas)
- Skillman (Dallas)
- Webb Chapel (Dallas)
- Northwest Dallas
- Addison
- Plano
- McKinney
- Lewisville
- Camp Bowie (Ft. Worth)
- Grapevine
- Arlington
[edit] References
- ^ Information available at El Fenix Restaurants and personal observation.
- ^ [1]Dallas Morning News 6/6/2008
- ^ [2]www.elfenix.com
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