Edun Live on Campus
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Edun Live on Campus is a pilot program started at Miami University in Oxford, Ohio. The student-run group buys blank T-shirts made in Africa with African-grown cotton, puts logos on them to raise awareness of social issues, and sells them to campus organizations and other groups.[1]
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[edit] EDUN
Edun Live is a sub-brand of Edun Apparel Ltd, or EDUN, the socially conscious clothing label founded in 2005 by U2 singer Bono, his wife, Ali Hewson, and clothing designer Rogan Gregory, a 1995 Miami graduate. The mission of EDUN is to increase trade and create sustainable employment for developing countries, particularly sub-Saharan Africa. [2]
[edit] Goal
The goal – “promote trade, not aid” – is to promote fair trade in Africa, improve overall working conditions, and create sustainable employment in Africa. Edun Live currently manufactures clothing in a network of factories in sub-Saharan African countries, such as Uganda, Lesotho and South Africa. All blank shirts are made from 100% African cotton and the entire production process occurs in these three regions. [3]
Edun Live aims to demonstrate to other companies that business with developing countries is achievable. They provide a business model that others can replace and hopefully follow. The company hopes Edun Live on Campus will expand to at least 40 college campuses by 2011. [4]
[edit] See also
[edit] References
[edit] Further reading
- Golz, Linda. "Hudson resident assists Bono." Akron Beacon Journal 20 Jan 2007
- Staff Report, "MU Students to Launch Edun Live"." Hamilton Journal-News 08 Jan 2007
- Cornwell, Lisa. "Bono Turns to U.S. College for Fair-Trade Business Pilot"." ABC News 242 Jan 2007
- Vuk, Vedran & DiLorenzo, Tom. "Bono the Capitalist Exploiter". Mises Institute, 05 Apr 2007
