eDiets.com

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eDiets.com, Inc.

Type	Public (NASDAQ: DIET)
Founded	Florida, USA (1997)^[1]
Headquarters	Deerfield Beach, Florida, USA
Key people	Robert T. Hamilton, CEO
Industry	health/fitness
Employees	140 (2006)
Website	www.eDiets.com

eDiets.com, Inc. (NASDAQ: DIET) is an online service offering professional dietary, nutritional, and exercise advice through its website. The company was formed in 1997.

1 Business performance
2 Services
3 References
4 External links

[edit] Business performance

As of June 30, 2006, eDiets.com had over 2 million consumers worldwide and has received the Forbes Spring 2004 and 2005 "Best of the Web" award in the diet and nutrition category, and PC Magazine "Editors' Choice" in May 2004 and 2005.^{[citation needed]}

In 2006 a 45% stake in eDiets was purchased by Prides Capital, a special investment firm that invests in companies poised for rapid growth. eDiets also announced the launch of a meal delivery service called Deliciously Yours making it the only diet company offering delivery of fresh cooked meals. The service will be fully rolled out throughout late 2007 and 2008.^{[citation needed]}

[edit] Services

eDiets bases customer programs on a large diet and food information database which allows customers to personalize diet plans to their own preferences.

After agreeing a deal with Tesco of the UK, eDiets now trades as Tesco Diets in the UK.