Ed Niehaus
From Wikipedia, the free encyclopedia
Ed Niehaus was an important pioneer in the movement to commercialize the Internet.
Along with partners Bill Ryan and Melody Haller, Niehaus founded Niehaus Ryan Haller (NRH) which was the dominant public relations firm in the Internet industry during the rapid growth period of the 1990s. [1]
NRH provided public relations services to O'Reilly & Associates' experimental web publishing project Global Network Navigator and was the company Yahoo! chose to handle its public image during the period from 1994 to 2000. In the late 1990s, Steve Jobs approached Niehaus to assist him with his efforts to turn around Apple Computer; NRH became Apple's agency of record. [1]
Niehaus was also active in the formation of the Foresight Nanotech Institute founded in 1986, the first organization to provide education to the public about the benefits and risks of nanotechnology.[2]
Niehaus served as the CEO of Fluid, Inc., an interactive merchandising company based in San Francisco, CA. [2]
Niehaus is currently the chairman of the board of Collaborative Drug Discovery. [2]
[edit] External links
- Branding Is Dead! Long Live Sustainable Identity! Fast Company
- Startups, Make Noise or Die Wired News
- PR Firms Take on New Role as Internet's Kingmakers San Francisco Business Times
[edit] References
- ^ a b Branding Is Dead! Long Live Sustainable Identity! | Fast Company
- ^ a b c Ed Niehaus - LinkedIn
- Rosen, Emanuel (2000). The Anatomy of Buzz: How to Create Word of Mouth Martketing Doubleday Currency. pg. 16. ISBN 978-0-385-49668-1
