Eat This, Not That

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Eat This, Not That! is the controversial expose of restaurant and packaged food manufacturers written by David Zinczenko, editor-in-chief of Men’s Health and author of the Abs Diet series, and Matt Goulding, the magazine’s food and nutrition editor. Billed as “the no-diet weight loss solution”, the book provides thousands of food comparisons at restaurants and in the supermarket aisles to help readers chose the healthiest dishes possible in any eating situation, while exposing the health risks of some of America’s favorite meals.^[1]

The book has been the subject of articles in the New York Times, Time, US News and World Report, and USA Today and Zinczenko has appeared on Ellen, Tyra, Extra, and The Today Show to discuss the book’s findings and its implications for Americans who are concerned about our growing obesity crisis. ^[2]^[3]^[4]^[5]

Increasingly, the book’s authors have been taking on the food industry, pushing for transparency from chain restaurants and challenging the likes of Applebee’s, T.G.I Friday’s, and Outback to provide nutritional information to their customers. In an op-ed piece in USA TODAY, Zinczenko attacked the National Restaurant Association for trying to block legislation that would require national chains like Applebee’s T.G.I. Friday’s and Outback to reveal the nutritional content of their foods.^[6] Zinczenko compared the National Restaurant Association to the National Rifle Association, stating: “Firearms will kill about 30,000 Americans in 2008, but obesity will kill two and a half times as many people. And attempts to prevent many of those deaths continue to be blocked by the other NRA: the National Restaurant Association.”

Eat This, Not That! has been at the top of Amazon.com and the USA TODAY bestseller list since its release in December 2007 and currently has more than 850,000 copies in print. The success of the book has given way to eatthis.com, a website that provides users with up-to-date nutrition news on restaurant menus and prepared foods, as well as a Yahoo blog, a weekly newsletter, and a follow-up book, Eat This, Not That! For Kids, due out in August 2008.