easyPizza
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| easyPizza | |
|---|---|
| Type | subsidiary |
| Genre | franchise |
| Founded | 2004 |
| Founder | Stelios Haji-Ioannou |
| Headquarters | London, UK |
| Industry | Food and Beverage |
| Products | Pizzas |
| Parent | easyGroup |
| Website | https://www.easypizza.com |
On the 17 December 2004, easyGroup launched easyPizza, a yield management delivery-only pizza company in Milton Keynes. easyGroup lost a High Court case against EasyPizza, a London based pizza delivery chain owned by Mr Karl Kahn who successfully accused easyGroup of bullying and underhand practices.
Unlike most other delivery chains, easyPizza facilities store pre-made, frozen pizzas. For this reason, customers must choose their pizza from a limited array of varieties — substitutions are not allowed. Also unusually, easyPizza offers discount rates for pizzas ordered in advance and at off-peak hours, a strategy to improve the utilization rate of their ovens.
Franchises began operating in early 2006. As of June 2006 easyPizza has 15 outlets located in Acton, Bedworth, Earls Court, Coventry, Hayes, Hove, Bognor Regis, Brighton, Burgess Hill, Eastbourne, Hastings, Milton Keynes, Peacehaven, Shoreham and Worthing. The branch in Fareham [1] was not taking orders due to "operational issues". All of the original 10 outlets, with the exception of the Milton Keynes and Fareham branches, are branches of Famous Moe's, an independent Sussex-based pizza delivery chain.
[edit] External links
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