East Coast Radio (South Africa)
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| East Coast Radio | |
| Broadcast area | KwaZulu Natal and certain areas of Eastern Cape |
|---|---|
| Slogan | "Durban's Number 1" |
| Frequency | 94.00 - 95.90 MHz |
| Format | Top 40, news, traffic |
| Owner | Kagiso Media Corporation |
| Website | http://www.ecr.co.za/ |
East Coast Radio, also known as ECR, is a KwaZulu-Natal commercial radio station with an audience of over 2 million. It is the second largest regional radio station in South Africa.
The radio station has an experienced line-up of presenters, including former Capital Radio 604 jocks Darren Scott, and Dave Guselli. Darryl Illbury is on the BIG breakfast weekday mornings, Dave Guselli handles mid-morning, and Damon Beard is on in the afternoon whilst the weekends include Neville Pillay and Rowan Clelland's Global Hot Hits.
ECR dominates in the affluent LSM 6-10 urban group in KwaZulu Natal with an operating profit margin of 50.8% in 2006.[1]
The station can also be heard online from its website and on channel 26 via Digital Worldspace Radio.
East Coast Radio is based in Durban, South Africa, and is part of the Kagiso Media Group.
East Coast Radio started as Radio Port Natal, broadcasting from the SABC studios in Old Fort Road, Durban on 1 May 1967. The presenter was Sarel Marais. When the station upgraded its technology to include stereo broadcasts, it was rebranded to RPN Stereo.
It was sold to the Kagiso Media Group on 1 July 1994.
Its studios are located in Umhlanga, KwaZulu-Natal.
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