East African Breweries

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Bottle of Tusker beer.
Bottle of Tusker beer.

East African Breweries is a large East African brewing company which owns Kenya Breweries, Uganda Breweries, Central Glass - a glass manufacturer, Kenya Maltings and United Distillers and Vintners (Kenya) Limited.

www.eabrew.com

Kenya Breweries was founded in 1922 by two white settlers, George and Charles Hurst. By 1990, most of the shareholders were Kenyan and the company was very successful.

Tanzania Breweries had been started by Kenya Breweries in the 1930s. After being nationalized in 1967, Tanzania Breweries was poorly managed. However, in 1993 the Tanzanian government entered into a joint venture with South African Breweries Limited to run Tanzania Breweries. South African Breweries is one of the largest and most efficient brewing companies in the world. They turned Tanzania Breweries around with extraordinary speed, almost tripling production in the space of three years.

In 2002 East African Breweries Limited[(EABL)]EABL and SABMiller Plc. effected a share swap of their interests in their subsidiaries: Kenya Breweries Limited and Tanzania Breweries Limited. [EABL]EABL acquired 20% of the equity of Tanzania Breweries. SABMiller Plc. acquired a 20% equity stake in Kenya Breweries.

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[edit] Ownership and Listing

The largest shareholder is Diageo Plc. EABL's primary listing is on the Nairobi Stock Exchange, and is cross-listed on the Uganda Securities Exchange and Dar-es-Salaam Stock Exchanges.

[edit] Brands

  • Tusker is a a well-known beer from Kenya. Its logo is an elephant bearing tusks in memory of the 1923 death of George Hurst at the tusks of a bull elephant. On every bottle is written the slogan "Bia Yangu, Nchi Yangu", meaning "My Beer, My Country" in Swahili. It has won many international prizes and is available virtually everywhere in the world.

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