E-mail drip marketing

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Email drip marketing is a form of email marketing where a company sends ("drips") email messages to subscribers on a scheduled basis established using email marketing software.^[1]

As an example, a real estate lead may be interested in home listings for a specific area. He could be sent an introductory message, then be placed on an automated email drip campaign where updated home listings are sent to him on a weekly basis.

Email drip marketing can be an extremely effective way to brand a business to big ticket leads that may still be in "research mode" for weeks if not months.^[2] A lead may be more inclined to do business with a company whose email drip marketing campaign is effective, meaning that the company has sent him helpful information throughout the research period.

As with any form of email marketing, email drip programs must be constructed carefully so that the messages will not be intercepted by spam filters.

[edit] References

1. ^ Definition of Drip Email in Real Estate [1]
2. ^ Preaching Persistence With Big Ticket Leads [2]