DXCM
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| DXCM | |
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| City of license | Zamboanga City |
|---|---|
| Broadcast area | Zamboanga |
| Branding | 97.9 Love Radio |
| Slogan | "Kailangan pa bang i-memorize 'yan?" (Tagalog for Do you have to memorize that?), "Bisyo na 'to!" (Tagalog for It's addictive!) |
| Frequency | 97.9 MHz |
| First air date | ? |
| Format | pop, oldies |
| Power | 25,000 watts |
| Callsign meaning | DXCM |
| Owner | Manila Broadcasting Company |
| Website | http://www.mbcradio.net/ |
DXCM is the flagship FM radio station of Manila Broadcasting Company in the Philippines, under the brand 97.9 Love Radio . The station's studio is located in Zamboanga City.
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[edit] History and Format
97.9 Love Radio Zamboanga was inaugurated in October 12, 1990 as the all-love-songs radio. In the early years, DXCM carried live news broadcast from DZRH and plays classic, OPM and pop music. It also aired "Love Radio Top 30 Countdown" and the "Afternoon Radio Show" in the mid-1990s.
Since 2005, Love Radio Zamboanga now plays pop music Monday to Saturday direct from Manila (through 90.7 Love Radio) as a result of the network DJs' popularity. Quatro Cantos (Four Songs) is the daily music countdown of Love Radio featuring four songs voted by listeners via SMS. Every Sunday, Love Radio plays oldies. Aside from music, the station gives jokes from Kadyot Pinong and Kukurukuku (Kuru-kuro ni Kukurukuku / Kukurukuku's Thoughts).
[edit] Love Radio stations
- Further information: Love Radio stations
[edit] Strengths and Criticisms
From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment . The jocks, despite earning criticisms from mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names, were idolized to no end by the ordinary man on the street in every city that its stations are airing .
Another plus factor is the signal quality. Love Radio's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. Its a sure come on even for radios of relatively weak quality, ensuring its popularity.
[edit] Love Radio programs
- Love Sweep
- Morning Na Love
- Morning Love Drive
- Tambalang Balahura at Balasubas
- Tanghali Na Love
- Afternoon Love Drive
- Hapon Na Love
- Love Trip
- Twilight Express
- Evening Love Drive
- Sunday Golden Mornings
- Jukebox Hits
- Sunday Showbiz
- Sunday Afternoon Special
- Afternoon Showdown
- True Love Confession with Papa Jack
- Wild Confession with Papa Jack
[edit] References
[edit] See also
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