DWFM
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| XFM 92.3 "Light N Up!" |
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| City of license | Makati City |
|---|---|
| Broadcast area | Metro Manila |
| Branding | XFM 92.3 |
| Slogan | "Light N Up!" / "Light N Up Metro Manila!" |
| Frequency | 92.3 MHz |
| First air date | 1963 (as NBC) 1975 (as DWFM/MRS) 1998 (as Rhythms) 2001 (as Joey) 2007 (as 92.3 xFM) |
| Format | Smooth Jazz |
| Power | 25,000 watts |
| Owner | Nation Broadcasting Corporation |
| Website | http://www.XFM923.ph/ |
DWFM 92.3 MHz Metro Manila) is the flagship FM radio station of Nation Broadcasting Corporation in the Philippines. The station's studio is located at the 8th Floor, Jacinta Bldg. II, EDSA, Makati City.
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[edit] History
Previously known as MRS 92.3 - Most Requested Song, Joey @ Rhythms 92.3 and later 923 Joey, the station started broadcasting in 1963 under the call letters DWFM.
Nation Broadcasting Corporation was born in 1963 as a result of the vision of one of Philippine radio's pioneers - Abelardo Yabut Sr. DWFM - contemporary radio was a familiar jingle heard across the city...a jingle which even included its broadcast location "...in Makati".
In 1975, 92.3 moved to the FM dial and adopted the MRS format - "Most Requested Song" which featured soft pop, ballads, fairly adult contemporary. MRS 92.3 quickly became one of the top rated stations on FM and kept that distinction throughout most of its life, MRS was one of a handful of FM stations in Manila that defined the very popular adult contemporary format for a long time.
The company took on new owners in the mid-90's when the Yabut family sold the whole network (both FM and AM) to then real estate magnate Manny Villar. The station managed to maintain its original format without any changes.
In 1998, NBC was acquired by MediaQuest Holdings Inc., a wholly owned subsidiary of the PLDT Beneficial Trust Fund. With the new owners came a new management team, a new corporate logo and a new sound.
MRS was replaced by "Joey" in 1998. Radio executive Francis Lumen assumed the position of president and CEO bringing with him his previous 11 years of managing the now defunct City Lite 88.3. Joey went on to target the higher echelon crowd - mostly embassy officials who were displaced by the departure of City Lite in 2003, with a mix of jazz fusion, pop jazz and crossover sound, with a little more of the European jazz flavor.
Its initial reincarnation came in the form of Joey 92.3 Rhythms - Joey also heralding the re-branding of its FM network using the same female names. The NBC AM Network was also rebranded - Angel Radio (now Sonshine Radio). As well, its official call letters were changed from DWFM to DWRU.
It was also during this period that NBC entered into a joint venture with MTV Asia for an MTV Philippines feed via NBC's UHF Network (Channel 41).
In 2005, the Rhythms tag was dropped in favor of 923 Joey - It's a Groove Thing.
In January 2007, a new management team was brought on board. After 9 years as Joey, the team decided to re-format and reposition the network to meet the challenges of the evolving FM industry. Veteran broadcaster and media executive Raymund Miranda (previously with Real Radio RK96, KY91.5. GMA Network and The Walt Disney Company South East Asia/Korea), radio executive Al Torres (Al W Leader - 99.5RT, RK96, Kiss 101.1, and The Gentle Wind DWSM), along with veteran radio sales executive Amy Victa (RK96, Lite Rock 96.3) joined forces in this next step.
Together with the new team, the butterfly was dropped from the logo and the official call letters were returned to DWFM.
[edit] Reformat as xFM
On Easter Sunday, 08 April, 2007 at exactly 12:01AM, 92.3 bid goodbye to Joey and surprised avid listeners with a new sound, new station liners and a return to its original call letters. Before playing the very first song under its new format, the station played this liner: "This is xFM. The New Equation for Good Music". From then on, xFM played ambient, chill, down-tempo, electronica, house, lounge, trip-hop and indie music - music more at home in clubs than radio. Interestingly enough, from August 2007 until the end of xFM's first iteration, easy listening tracks, which were a staple during the station's existence as 923 Joey, made its way again to the supposedly electronica-and-indie station's playlist, which led to the scrapping of the groundbreaking format on January 2008.
[edit] XFM Adopts the Smooth Jazz Format
A "re-birth" was instituted on February 2008 with the adoption of a very popular Adult Contemporary format "Smooth Jazz", thus reverting it to the same format as it had before (as 923 Joey). 92.3 xFM has been rebranded into XFM 92.3 and adopted the slogan "Light N Up!" XFM 92.3 follows the likes of smooth jazz stations such as KNUA, KTWV and other stations that target the adult listeners. Coupled with R & B and contemporary pop favorites, XFM 92.3 mixes current smooth jazz selections and old memorable jazz favorites. XFM 92.3 has metamorphosed to become a light, vibrant and relaxing station to listen to in Metro-Manila.
[edit] Other XFM 92.3 Slogans
- "Stress Free Radio"
- "Cool, Hip, Light, Smooth and all that Jazz"
[edit] NBC Radio stations in the Philippines
- DWFM 92.3 Manila (92.3 XFM)
- [[102.3 DZYB Baguio)
- [[88.7 DWYC Cabanatuan)
- [[94.3 DWJY San Pablo)
- [[102.3 DYBC Bacolod)
- [[101.9 DYFM Cebu)
- [[101.5 DXRL Cagayan De Oro)
- [[101.9 DXFM 101.9 Davao City)
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