Dumped

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Dumped
Image:Dumpedlogo.JPG
Official logo for Dumped
Also known as Eco-Challenge
Genre Reality/Documentary
Presented by Rob Holdway
Narrated by Tony Gardner
Theme music composer James Lundie
Country of origin Flag of the United Kingdom United Kingdom
Language(s) English
No. of seasons 1
No. of episodes 4
Production
Executive
producer(s)
Helen Hawhen
Helen Veale
Producer(s) Elaine Arthur
Co-producer(s) Barney Addison
James Collins
Editor(s) Luca Salvatori
Tim Clack
Craig Nichols
Dan Evans
Location(s) Croydon, London
Camera setup Phil Broom
Colin Skinner
Running time 1 hour (with advertisement breaks)
Broadcast
Original channel Channel 4
Original run September 2, 2007September 5, 2007
External links
Official website

Dumped was a television programme which started on September 2, 2007 and aired nightly until September 5 2007.[1] It involved 11 contestants living for three weeks on a rubbish dump next to a landfill site near Croydon, Surrey.[2] The contestants who "survived" the 21 days and used only what they found on the dump were awarded £20,000 to share equally between them.[2] The working title of the programme was Eco-Challenge.[3]

Contents

[edit] Format

11 participants, who were not initially informed of their task, must live on a purpose-made rubbish dump adjacent to a working landfill site for 21 days after being left equipped only with a sleeping bag, drinking can and one roll of lavatory paper each.[2][4] However, food was delivered to the landfill on a weekly basis.[2] A prize fund of £20,000 was shared equally between those who participated for the entire three weeks.[2] All contestants were ordered to wear Kevlar gloves, protective boots and face masks when looking through the rubbish.[5] Every person working on the programme was given tetanus, polio and hepatitis vaccinations for their safety.[5]

[edit] Contestants

The 11 contestants who participated "represented the complete spectrum of public opinion on environmental issues".[6] Potential participants were not told that the programme would involve living on a landfill, but were instead told that they would be part of "a unique eco-challenge".[4] One participant, Darren Lumsden, voluntarily left the programme after just three days, claiming that the experience had taught him nothing.[2]

Name Age Occupation Hometown Source
Aaron Twitchen 20 Psychology student Devon [2]
Sasha Gardner 25 Model Bournemouth [7]
Jermaine Liburd 30 Semi-professional footballer Nottingham [2]
Sylvia Viosna 27 Sales manager West London [2]
Ian Nash 23 Marine engineer Portsmouth [2]
Selena Lethbridge-Carr 37 Personal trainer Surrey [8]
Jarvis Smith 36 Advertising manager Leicester [9]
Christine Flynn 47 Designer Glasgow [2]
Jason Blair 36 Salesman North London [2]
Lawrence Rimmer 19 Biology student Derbyshire [2]
Darren Lumsden 27 Tattooist Bristol [10]

[edit] Pre-series publicity

Described as Channel 4's "biggest marketing campaigns of the year", Dumped was promoted via various methods.[11] Advertisements for the programme appeared on websites such as Yahoo, The Guardian, New Scientist, The Daily Telegraph and MSN.[11] Television adverts, using the 1998 single Delta Sun Bottleneck Stump by Mercury Rev, featured people performing everyday tasks such as bathing whilst on the landfill.[11] Posters featuring the programme's tagline, "Living off the landfill", were displayed across Britain and others appeared on the London Underground.[11] Some bus shelters within London featured posters which were made out of rubbish, and September 2 edition of The Sunday Times featured a biodegradable bag wrap to promote the programme.[11]

[edit] Reaction

[edit] Viewing figures

The first episode of the programme received just 2.4 million viewers, a 10% of the audience, compared to the television premiere of The Queen on ITV1 which was watched by an average of 7.9 million people and attracted a 36% audience share.[12] Coming Down the Mountain, also airing at the same time on BBC One, was watched by 4.7 million and a 20% share.[12] The second episode was watched by 1.7 million, compared to the 3.6 million that watched the opening episode of the third series of ITV1's Hell's Kitchen[13]. The penultimate episode was viewed by 1.5 million viewers and had a 7% audience share, while Hell's Kitchen received 3.4 million viewers and a 15% audience share.[13] The final episode of the programme attracted 1.9 million viewers and an audience share of 8%, while 4.2 million viewed Hell's Kitchen, a 19% audience share.[14] Both programmes were beaten in their slot by BBC One's Traffic Cops, which attracted 5.5 million and a 25% share of the audience.[14]

[edit] Reviews

James Walton, of The Telegraph, was critical of the programme and its purpose; on Darren's departure, he said: "According to the narrator, this proved that Darren “didn’t understand” the experiment. Another interpretation, of course, would be that he did."[15]

[edit] Controversy

It was initially alleged that the programme was staged, as the landfill that the contestants were living on was created especially for the filming.[16] However, Channel 4 has played down these allegations, stating that the programme could not be filmed on the real landfill and that they have been "careful not to mislead".[16]

[edit] References

[edit] External links

Dumped at Channel4.com