Driscoll's
From Wikipedia, the free encyclopedia
| Driscoll Strawberry Associates, Inc. | |
|---|---|
| Type | Private |
| Founded | 1944 |
| Headquarters | Watsonville, California, USA |
| Key people | Miles Reiter, CEO |
| Products | Strawberries, raspberries, blackberries, blueberries, and specialty berries. |
| Website | driscolls.com |
Driscoll's is the brand name of Driscoll Strawberry Associates, Inc., a Watsonville, California-based producer and distributor of fresh berries. Driscoll's is the leading supplier and marketer of both organic and conventional berries in the world, including strawberries, raspberries, blueberries, blackberries and specialty berries. A third-generation, family-owned company founded in the 1940s, Driscoll's utilizes traditional plant breeding and hybridization methods to develop plant varieties (genetic breeds) that produce berries. This plant material is then patented, cultivated in its nurseries and supplied to its independent farming partners around the world who grow Driscoll's brand berries.
Driscoll's is the market leader in the berry industry, with the greatest brand recognition in the berry category. As one of the most differentiated brands in produce, Driscoll's fosters relationships with top retail, wholesale, export and foodservice organizations. Driscoll's berries are grown on five continents, and Driscoll's holds fruit patents and trademarks in over 40 countries.
