Dreamer (Guinness)

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Dreamer
Image:Dreamer Poster.jpg The poster advertisement for the Dreamer campaign
Client:	Diageo
Product:	Guinness draught stout
Agency:	Abbott Mead Vickers BBDO
Directed by	Jonathan Glazer
Production company:	Academy Productions Limited
Produced by	Yvonne Chalkley
Music by	Soundtree Music
Release date(s)	6 April 2001
Running time	60 seconds
Country	United Kingdom
Language	English
Preceded by	Bet on black
Followed by	Free In
Official website

Dreamer is an integrated advertising campaign launched by Diageo in 2001 to promote Guinness-brand draught stout in the United Kingdom. It is the fourth piece of the Good things come to those who wait campaign, following on from Swimblack, Surfer, and Bet on Black. As with the previous pieces of the campaign, Dreamer was handled by advertising agency Abbott Mead Vickers BBDO and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by Jonathan Glazer, who had previously worked on the earlier Surfer advertisement in 1998. Post production work was completed by Framestore CFC, and the piece was premiered on SKY television on 6 April 2001, appearing on terrestrial television channels the following day.

Dreamer was a middling success, with Guinness sales figures and market share holding steady during the period that the piece was broadcast, but failing to improve figures in the same way that earlier pieces of the campaign had achieved. It was to be the final piece of the Good Things campaign for several years, as Diageo made the decision to pursue more pan-European campaigns through the first half of the 2000s.