Dr. Enuf
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Dr. Enuf is a brand of soft drink bottled by Tri-City Beverage in Johnson City, Tennessee. It is a lemon-lime flavored drink (though its taste is different from common lemon-lime sodas such as Sprite or 7-up), and is fortified with several water-soluble vitamins. Its marketing slogan is "Enuf is Enough!"
Dr. Enuf's origins date back to 1949, when a Chicago chemist named Bill Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories. He developed an "energy booster" drink containing B vitamins, caffeine and cane sugar. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of Tri-Cities Beverage to produce and distribute the soda.z
[edit] Early product heritage with Mountain Dew
Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers and a clearing of the mind. One interesting note is that one of the early advertised uses of Dr. Enuf, curing hangovers, coincided with Tri-City Beverage's other soft drink at the time, a drink mixer called Mountain Dew. (Tri-City Beverage later sold the rights to Mountain Dew to Pepsi, but kept the Dr. Enuf brand.)
The drink is still produced to this day by Tri-Cities Beverage, but is not yet generally available outside of the Bristol-Kingsport-Johnson City region of Northeast Tennessee, plus parts of southwestern Virginia and western North Carolina. Dr. Enuf is available in original, Diet, Herbal and Diet Herbal varieties. A bottle of any of the varieties contains at least 80% of the recommended daily nutritional requirement of thiamine (Vitamin B1), niacin (Vitamin B3), potassium and iodine. The herbal varieties also contain ginseng and guarana, and are cherry flavored. For a short time in the fall of 2007 Dr Enuf bottles were clear instead of the usuall green color
[edit] External links
- Dr. Enuf Website - Official site, sells & ships the drinks in sets of twenty-four.
- A brief history of Tri-Cities Beverage
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