Image:Dpad1980.jpg

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Print ad for Dr Pepper. Sourced from http://www.gono.com/museum2003/museum%20collect%20info/drpepper/drpepper.htm

This work is copyrighted and unlicensed. It does not fall into one of the blanket acceptable non-free content categories listed at Wikipedia:Non-free content#Images or Wikipedia:Non-free content#Audio clips. However, it is believed that the use of this work in the article "Dr Pepper" :

To illustrate the subject in question
Where no free equivalent is available or could be created that would adequately give the same information
On the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation ([1]),

qualifies as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Copyrights.

To the uploader: this tag is not a sufficient claim of fair use. You must also include the source of the work, all available copyright information, and a detailed non-free use rationale.

Fair use is claimed in the Dr Pepper article as this image shows one of the many slogans/ad campaigns used by the product over the years. It is used in a section of the article specifically dealing with Dr Pepper advertising, so it illustrates the subject. Additionally, no free alternative is available. And as this was originally designed as a promotional tool for Dr Pepper anyway, there is no infringement on copyrights.