Doyald Young

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Since 1955, Doyald Young has specialized in the design of logotypes, corporate alphabets, and typefaces. He has designed logotypes and trademarks for the industrial design firm of Henry Dreyfuss Associates, California Institute of Technology, University of California at Los Angeles, exhibition catalogs for UCLA’s Clark Memorial Library, The Music Center of Los Angeles County, Mattel Toys, Max Factor, and Vidal Sassoon. Recently he completed the redesign of Prudential Insurance Company of America’s company name and corporate font. With Don Bartels, designed the GE Logo Font for General Electric Company’s corporate identity program.As an associate of International Design Associates of Japan, designed logotypes for over a dozen hotels, including restaurants, bars and amenities: ANA Hotel Tokyo, Hilton International Japan, Tokyo Hilton, Hilton Osaka, Narita Golf Club, Pacific Star Hotel, Guam, Palace Hotel Tokyo, and the new 30-story Kintetsu Hotel at Universal City Osaka, and designed The Hawaiian Sony Open logo for Mari Makinami, Design Resource.

His entertainment credits include: Liza Minnelli and Frank Sinatra specials, Disney’s 30th Anniversary Celebration, Harry Connick Jr., k.d. lang, Bette Midler, Prince, The Grand Reopening of Carnegie Hall, The Grammy Awards, The Annual Academy of Country Music Awards, The Golden Globe Awards, and The Tony Awards,and most recently, the Art Directors Guild logo.

Mr. Young has served as typographical consultant to Xerox Corporation, Southern California Edison Company, and Bechtel Corporation, designed fonts for Esselte Letraset, Agfa Corporation, Visual Graphics Corporation, and consulted with Emerson Stern and the Salk Institute on the development of a written American Sign Language alphabet for The National Institutes of Health. For Faidon Design of Gotenberg Sweden, collaborated on the design of Vestia, a securities organization. He is a member of AIGA, and currently teaches lettering and logo design at Art Center College of Design, where he taught lettering, logo design, and typographic basics from 1955 to 1978, then again from 1998. In 2001 Art Center College of Design named him Inaugural Master of the School for teaching and his contribution to the field of art and design.

Mr. Young is the author of Logotypes & Letterforms, Handlettered Logotypes and Typographic Considerations, and a new 388 page volume, Fonts and Logos, that addresses basic letter and font structure, typography, and logo design. The volume was awarded a Silver Medal by the Western Art Directors Club, November 2000.

Lectures and workshops include: AIGA LA Type evening; AIGA Y Conference, La Jolla; Sacramento’s Envision 25, International Diseño Grafico Conferencias in Mexico City, and Guanajuato, Mexico. October 2000: lectures at the Bergh Communication College in Stockholm, The Royal Academy of Fine Arts at the Hague, The Chartered Society of Designers in London and Glasgow, and École Communication Artes Visuelle in Paris.

The typefaces designed by Doyald Young include Young Baroque, ITC Eclat and Home Run.