Don Burr
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Donald Burr (born 1941) is a former airline executive and former CEO of now-defunct PEOPLExpress Airlines in the United States.
He was a graduate of Stanford University and received an M.B.A. degree from Harvard Business School.
Some of speculated that the cause of the PeoplExpress failure was the long absence of a frequent flyer program, overexpansion, including acquisition of Frontier Airlines, ability of other airlines in yield management where they offered low fares, albeit with only a limited number of seats at the low fare but were able to advertise the low fare, and other reasons.
[edit] References
http://www.hbs.edu/leadership/database/leaders/119/
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