Domain parking
From Wikipedia, the free encyclopedia
 |
This article does not cite any references or sources. (October 2007) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. |
 |
Sections should be added to this article, to conform with Wikipedia's Manual of Style. Please discuss this issue on the talk page. |
Domain parking refers to the registration of an internet domain name without that domain being associated with any services such as e-mail or a website. This may have been done with a view to reserving the domain name for future development, and to protect against the possibility of cybersquatting. Since the domain name registrar will have set name servers for the domain, the registrar potentially has use of the domain rather than the registrant.
Domain parking can be classified as monetized and non-monetized. In the former, advertisements are shown to visitors and the domain is 'monetized'. In the latter, an "Under Construction" or a "Coming Soon" message may be put up on the domain. This a single page website that people see when they type the domain name or follow a link in a web browser. Domain names can be parked before a web site is ready for launching.
[edit] Parked domain monetization
Domain parking may also refer to an advertising practice, more precisely called parked domain monetization [1], used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting a parked or "under-developed" domain name. The domain name will usually resolve to a web page containing advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. Usually the domain holder is paid based on how many links have been visited (e.g. pay per click) and on how beneficial those visits have been. The keywords for any given domain name provide clues as to the intent of the visitor before arriving.
Another use of domain parking is to be a placeholder for an existing web site. The domain holder might also choose to redirect a domain to another website it has registered, either through URL redirection, domain cloaking or by pointing it as an alias of the main domain.
Expired domains that were formerly websites are also sought after for parked domain monetization. A domain that was used as a website and is allowed to expire will still maintain most of its prior inbound links. These types of domains usually attract their largest amount of visitor traffic initially after being claimed from the domain drop lists. As website operators and search engines begin to remove the former inbound links, the traffic to the parked domain will begin to decline. The process of re-registering expired names is known as dropcatching and various domain name registries have differing views on it. [2]
On domains with a 'one-click' implementation, a click on a keyword is not necessary to generate ads. The ads are targeted based on the domain name. Domains with 'two-click' implementations require a click on a keyword or a keyword search to generate ads.
There are several companies that actively cater to domain name holders and act as middlemen to serve advertisements on parking pages. The parking pages are propagated automatically on a domain holder's web property when they either change the name servers or forward the URL.
[edit] Domaineering
Domaineering is the business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as an investment for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Another
Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.
|
|||||||||||
 |
This Internet domain name article is a stub. You can help Wikipedia by expanding it. |
