Dolcis Shoes

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Dolcis Shoes was a shoewear retailer in the United Kingdom.

1 History
2 Administration
3 References
4 External links

[edit] History

The company began life on a street barrow in 1863 when John Upson started to sell his shoes on Woolwich Town Market. Business grew, and from the barrow he graduated to his first store in Woolwich called the Great Boot Provider.

In 1920 the company went public and the name Dolcis started to appear over the shop doors. It is believed that he lifted the name from a Swiss sock stamp. In 1956, it became part of the British Shoe Corporation and in 1967 was relocated to Leicester. In 1988 Dolcis was chosen by British Shoe Corporation as the pilot company for the installation of EPOS equipment.

In 1998 the Dolcis business was bought by the Alexon Group and relocated to Luton. In 2006 Dolcis was sold by Alexon in a deal involving Scottish retail entrepreneur John Kinnaird. Kinnaird unveiled an ambitious plan to refurbish the chain's stores, boost the fashionability of its products and update the brand. Plans were to see 20 shops refitted by the end of 2007, another 20 in the first half of 2008 and the remainder by the end of that year.

At the end of 2007, Dolcis had 65 High Street branches across the UK. In addition to these there were also over 150 Dolcis concessions, primarily within Bay Trading and Envy stores. In 2007 Dolcis began trading online at www.dolcis.co.uk.

[edit] Administration

The company was making a loss of £6m a year on the sale of £62m worth of shoes. On January 21, 2008, the retailer fell into administration, partially as a result of the slowdown in spending due to the credit crunch in the UK. It was announced that KPMG would try to find a buyer for the business as a going concern.^[1] On February 13 2008, the brand name Dolcis and 24 of the company's 185 shops were bought by Stylo Barratt of Bradford. The shops will be rebranded as Barratt and the brand name of Dolcis will disappear from view. 800 former Dolcis staff lost their jobs, but 300 shop employees were kept by Stylo Barratt.