Do It All

From Wikipedia, the free encyclopedia

Do It All is a former DIY chain originally created by WH Smith in 1979 when the company acquired a DIY chain. For many years it operated under the brand name WHSmith Do It All, although in casual speaking and in some of the stores adverts it was simply referred to as "Do It All". Since changing to Do It All, many people colloquially referred to it as Smith's Do It All or WHSmith Do It All. Fierce competition in the 1980s saw the chain struggle, and in 1990 it was merged with the rival Payless DIY chain, owned by Boots. The combined group - owned by both companies - was rebranded under the Do It All brand. WH Smith sold their share in the company to the Boots Group in 1996 for a £1 gift voucher, giving them full ownership after periods of substantial losses.

In 1998 Boots sold the 139 stores to Focus (DIY) Ltd which initially rebranded the stores under the Focus Do It All brand name, and were rebranded again in 2001 under the Focus brand.

FOCUS DIY then acquired Wickes and most of the former Do It All stores were branded Wickes when the company bought Great Mills.

FOCUS sold the Wickes brand to builders' merchants, Travis Perkins

• Do It All TV Advert