Display advertising

From Wikipedia, the free encyclopedia

Internet Marketing

Display advertising
Email marketing
E-mail marketing software
Interactive advertising
Social media optimization
Web analytics

Affiliate marketing

Cost Per Action
Contextual advertising
Revenue sharing

Search engine marketing

Search engine optimization
Pay Per Click advertising
Paid inclusion

Mobile advertising

This box: view  talk  edit

Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising, which generally appears in a distinct section and was traditionally text-only in a limited selection of typefaces (although the latter distinction is no longer sharp).

Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include audio and video elements. Flash by Adobe (originally Macromedia, which was bought by Adobe) is the preferred format for interactive ads on the internet.

Display ads do not have to be rich in images, audio or video. Text ads are also used where text is more appropriate or more effective. An example of text ads are commercial SMS messages to mobile devices users.

[edit] In the real world

Billboards are one example of a very common display ad.

Signamercials are another example of a new digital way of Billboarding

Languages