Disney Interactive Media Group

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The Disney Interactive Media Group (DIMG and formerly known as the Walt Disney Internet Group) oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney.com, which promotes the Disney theme parks and offers entertainment content intended for children. It also maintains an online presence for Disney's retail operations and it offers wireless phone and data services tailored to families. In addition, WIMG also runs the websites for the ABC network, ABC.com and ABCNEWS.com, as well as top sports site ESPN.com, and WIMG distributes content to mobile-device users.

The Disney Interactive Media Group generates revenue mainly through advertising sales, sponsorships, subscriptions, and video game sales.

Contents

[edit] History

On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group. [2]

[edit] Websites

[edit] Disney.com

The latest iteration of Disney.com, a new rich, media-intensive experience was launched in February 2007 by DIMG. Already the number one online destination for children and parents, DIMG pushed the envelope in utilizing the latest technologies to offer a highly interactive experience for people of all ages. [3]

[edit] See also

[edit] Notes

  1. ^ "Disney Interactive Media Group Profile" (overview), Yahoo! Finance, 2006, webpage: YahooFinance-Disney-WDIG.
  2. ^ "Disney's games and internet divisions merging", "Joystiq", 2008, webpage: [1].
  3. ^ "Disney Online Fact Sheet", "Disney Online", 2007, webpage: Disney Online Fact Sheet

[edit] References

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