Disney's Magical Express
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Disney's Magical Express is a private ground transportation system and luggage service delivery for Walt Disney World Resort operated by Mears Transportation. The service is complimentary and is only available to guests with reservations at Walt Disney World resort hotels.
[edit] Service
The Disney's Magical Express service can be booked via phone when making a room reservation at a Walt Disney World resort hotel. Guests must be arriving at the Orlando International Airport in order to utilize the service. Guests receive an information packet and luggage tags via postal mail prior to departing on their vacation. The luggage tags are used to identify incoming luggage at Orlando International Airport and specify which resort and guest name the luggage is to be delivered to. After landing, guest luggage are delievered directly to the guest room.
Disney's Magical Express is a sister system to the Disney Cruise Line transportation system that transports guests from the airport or their hotel to the seaport for their Disney Cruise. These buses are also run by Mears Transportation and are sometimes used as Disney's Magical Express buses during peak times.
[edit] Controversies
The Disney's Magical Express service faced strong opposition from the Greater Orlando Livery Association and Orlando-area ground transportation companies and taxi cab operators. Opposing parties argued that the Disney's Magical Express service created an un-fair market by allowing Disney to monopolize ground transportation services at Orlando International Airport. Arguments also concerned an agreement between the Walt Disney World Resort and the Orlando International Airport that allows Disney representatives to welcome guests in public areas that other transportation companies and private chauffers are not permitted to do so. Opposing parties argued that this allows Disney to "whisk away" potential customers who would otherwise have continued on to a taxi cab or private transportation service for transportation to their hotel.
