Direct Marketing Association (USA)
From Wikipedia, the free encyclopedia
The Direct Marketing Association (DMA) is a trade organization which seeks to advance all forms of direct marketing. The DMA was founded in 1917. It is based in the United States, but its members include companies from 53 other countries as well.
The DMA ( USA ) promotes direct marketing, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator. The DMA also tries to ensure that its members create consumer confidence. It advises how companies should use information by operating within the terms of Data Protection laws. The USA DMA manages the industry's preference services:
- Mailing Preference Service (MPS)
- Telephone Preference Service (TPS)
- Fax Preference Service (FPS)
These services are designed to make consumers aware of the services that stop mail, email, telephone and fax marketing to them as individuals.
[edit] Members of the Direct Marketing Association (USA )
The US Direct Marketing Association claims a membership of more than 3,600 companies, including the following non-profit organizations, charities and companies:
- Consumers Union, publishers of Consumer Reports
- American Kidney Fund
- American Red Cross
- Disaster Relief Fund
- America's Second Harvest
- ASPCA
- Association of Marian Helpers
- Benevolent and Protective Order of Elks of the U.S.A.
- Christian Appalachian Project
- Christian Children's Fund
- Disabled American Veterans
- DAV Disaster Relief Fund
- Easter Seals
- Focus on the Family
- Food for the Hungry
- Food for the Poor
- Global Marketing Direct
- Girls and Boys Town
- Habitat for Humanity
- Heifer International
- Humane Society of the United States
- International Fund for Animal Welfare
- Joyce Meyer Ministries
- MAP International
- March of Dimes
- Mercy Corps
- Missionary Oblates of Mary Immaculate
- The National Cancer Coalition, Inc.
- The Nature Conservancy
- North Shore Animal League America
- Oxfam
- Paralyzed Veterans of America
- St. Jude Children's Research Hospital
- The Salvation Army
- The Student Conservation Association
- Teleservices Direct (Career Horizons, Inc.)
- UJA Federation
- Vietnam Veterans of America
- Volunteers of America
- World Emergency Relief
- World Vision
- AT&T
- IBM
- Time Warner
- RR Donnelley
- Home Shopping Network
- Cisco Systems
- Prudential Insurance
- Phillip Morris
- Procter & Gamble
- "most of the major catalogers"
