Digital Juice, Inc.

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Digital Juice, Inc is a privately held royalty-free content provider for the professional video, print, and presentation. The company, founded in 1992, sells packaged content products direct to customers. The company currently has over 140 products available including animations, music, sound effects, stock footage, illustrations and still graphics.

Digital Juice introduced their own online network called Digital Juice Television or DJTV for short in 2003, however at first it was limited to simple product demo's and tradeshow coverage. In early 2006 they added many new series involving tutorials and training videos.

Contents

[edit] History

The company was originally founded in 1992 by David Hebel [1] under the name Dimension Technologies Media Group as a developer of third party products for the Video Toaster. In 1995 the company released Club Toaster which was a monthly CD-ROM based product for the Amiga. The product contained animated backgrounds, still graphics, music, photos, articles, and product reviews. By 1997 Dimension Technologies was looking to move from developing for the Amiga and instead focus on Windows and Mac based content. The company renamed itself in 1997, Digital Juice, after the release of their first non-Amiga based product Digital Juice for PowerPoint.

[edit] Products

The company's first product under the name Digital Juice was Digital Juice for PowerPointTM. It was a 16 CD (later 24 CD in version 2) collection of professional presentation enhancement content including graphics, photos, and clip art. [1]

Currently, their product lines include several volumes of royalty-free content:

  • Jump Backs are full screen animations commonly used for underlaying text in video projects and live multimedia presentations. American Idol has used Jump Backs for backgrounds while the contestants sing on stage. They are available in Standard Definition (SD) and well as High Definition (HD).
  • Juice Drops are collections of print-ready graphics that are shipped as Adobe Photoshop documents with several layers that can be manipulated to fit the user's needs.
  • BackTraxx is a collection of music.
  • StackTraxx is a collection of music that each song is composed as tracks of the individual instruments set so that they can be mixed or used in audio mastering software (such as ACID Pro or Apple Logic).
  • Editor's Toolkits are collections of coordinated video elements, including lower thirds, overlays, motion backdrops, and mattes. Some toolkits also include animated mattes, 'Motion Design Elements', and full screen wipes.
  • VideoTraxx is a collection of stock video clips.
  • Motion Design Elements are collections of scalable, alpha-blend animations, in 1080p HD format.
  • Sound Fx is a comprehensive library of sound effects. Three volumes are now available.
  • Print Design Elements are collections of stock imagery and photos for use in primary print based uses, but is also usable for video. Three volumes are now available.
  • Swipes are a collection of Sound effects and Wipes - hence the Swipes name.
  • The Juicer acts as a browser and render for the vast library of Digital Juice content. Users can preview all of the software from the company's library or just the products they own. They can also preview the content from their local hard drive disk or from the internet.

[edit] Awards and Distinctions

In 2002, the company received the top award, out of 250 nominees, in the "New Business" category from the University of Tampa's, John H Sykes School Of Business.[2]

[edit] References

  1. ^ Munroe, Jay. "Pump Up Your PowerPoint Presentations", PC Magazine, Jun 11, 2001. 
  2. ^ "Family-owned businesses honored", Tampa Bay Business Journal, May 17, 2002. 

[edit] Further Reading

  • Schrand, Richard (2002). Final Cut Pro (R) 3: The Complete Reference McGraw-Hill Companies ISBN 978-0072195170