Dig (Incubus song)

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“Dig”
“Dig” cover
Single by Incubus
from the album Light Grenades
Released 2006 (online)
January 2007 (radio)
Recorded 2006
Genre Alternative rock
Length 4:17
Label Epic/Immortal
Writer(s) Incubus
Producer Brendan O'Brien
Incubus singles chronology
"Anna-Molly"
(2006)
"Dig"
(2007)
"Love Hurts"
(2007)

"Dig" is the second single released by American alternative rock band Incubus from their sixth studio album Light Grenades (2006). It peaked at #4 on the Modern Rock Tracks Chart, and has received huge airplay from alternative rock radio stations, such as KROQ. It has also become a moderate hit on the Adult Top 40 chart, so far peaking at #17.

It is widely regarded among new and old fans as one of their finest songwriting works to date.

[edit] Music video

The band made an unusual choice in letting fans help create the music video for the song by holding a contest called "I Dig Incubus"[1], with the winner possibly having their video used as the official version. The top 5 contestants were announced on February 1, 2007, with fans then getting the chance to vote on a "Fan-pick". The 5 finalists' videos were, in no particular order:

  • Ramon Boutviseth [2]
  • Derry Schwantner [3]
  • Carlos "Kaamuz" Oliveira [4]
  • Matt Ryan [5]
  • Justin Hanna [6]

Kaamuz won both the fan pick and band pick with his animation. The video of the winner being announced was available on the contest website. Ramon Boutviseth was the runner up and therefore won the Grand Prize. [7]

On March 27, 2007, Kaamuz's video became available on Yahoo! Music. The final video was edited with scenes of the band playing the song. The video without the band playing the song has been airing on the Canadian channel MuchLoud recently.

The video shows a kid trapped in a head, in the top of a high tree symbolizing a person that hides himself from the world. Then a woman appears with a shovel, and starts to dig the tree bottom with the hope of letting the kid out of his prison.