DiGi Telecommunications
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| DiGi.Com Berhad | |
|---|---|
| Type | Public (Bursa Malaysia:DiGi) |
| Founded | 1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of DiGi Swisscom Bhd., the holding company of DiGi Telecommunications Sdn. Bhd., was changed to DiGi.Com Berhad. in 2000 |
| Headquarters | Headquartered in Shah Alam, Malaysia |
| Key people | Morten Lundal (CEO) Arve Johansen (Chairman) Albern Murty (Co-Acting CMO) Loong Tuck Weng (Co-Acting CMO) Stefan Carlsson (CFO) Kjersti Wiklund (CTO) Tunku Alizakri Alias (Corp Affairs) Khor Choo Lin (Corp Admin) Adzhar Ibrahim (HRD) |
| Industry | Telecommunication |
| Products | Telecommunication Services Mobile Services |
| Revenue | 3.65 billion MYR 2006 Profit: 806 million MYR 2006 2.88 billion MYR 2005 Profit: 470 million MYR 2005 |
| Employees | 2200+ |
| Website | http://www.digi.com.my |
DiGi Telecommunications is a mobile phone service provider in Malaysia using the dialling codes of "016, 014-32, 014-35, 014-30, 014-31 and 014-6". It is owned in majority by Telenor ASA of Norway with 61%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network.
They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia in 14 May 2004.
In June 2006, DiGi also launched the first Malaysian branded entertainment TV program, Ejen 016 on TV3 (Malaysia) channel.
DiGi is listed on the Bursa Malaysia Stock Exchange under the Infrastructure category.
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[edit] Products and Services
DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.
[edit] Corporate Milestones
24 May 1995 First telco in Malaysia to launch and operate a fully digital cellular network.
9 April 1996 First digital cellular network to be operational in Sabah and Sarawak.
6 October 1997 First operator in Asia to be part of the International Roaming Platform (IRP) and to commercially launch the use of the dual-band mobile phones for use in GSM 900, 1800 and 1900 networks by offering the first Global Cellular Service (GCS) in Malaysia.
18 December 1997 First telco (then known as Mutiara Swisscom Bhd) to be listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category.
1 January 1998 First operator in Malaysia to launch the highly popular prepaid mobile phone service, DiGi Prepaid.
1 February 1999 First GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America.
9 September 1999 First prepaid service provider to introduce the new generation prepaid services which include Quickmail services, Voicemail and International Roaming.
18 November 1999 First telco to launch a website in Malaysia as well as Asia, known as @DiGi.
December 199 First telco to introduce an e-pay system for convenient airtime reloads for customers.
18 October 2000 First telco in Malaysia to launch a mobile service in line with full deregulation, known as DiGi Mobile One.
16 March 2001 DiGi's first-ever MTV-licensed SIM Card Package and Reload Coupons was launched nationwide today. The DiGi-MTV SIM Pack and DiGi-MTV Reload Coupons are the first of their kind to be released anywhere in the world.
4 June 2002 First telco in Malaysia to offer Automatic International Roaming and General Packet Radio Services (GPRS) to its prepaid mobile subscribers nationwide, and simultaneously launch an exclusive Loyalty Programme to reward its prepaid subscribers. DiGi today becomes the first operator in the Asian region to commercially launch General Packet Radio Service (GPRS) services on both prepaid and postpaid platforms.
13 November 2002 First telco to offer DiGi's prepaid customers the country's first auto reload service via an alliance with Citibank. The service allows DiGi's prepaid customers to perform automatic reloads using their credit card.
27 May 2003 DiGi signs a strategic agreement with Siemens Malaysia to upgrade its GSM/GPRS mobile network to next-generation wireless technology, introducing Enhanced Data Rates for Global Evolution (EDGE) in the Klang Valley.
27 August 2003 DiGi becomes the first mobile communications service provider to launch Multimedia Messaging Service (MMS) for both its prepaid and postpaid mobile customers in Malaysia.
27 April 2004 DiGi launches Malaysia's 1st Prepaid Online Itemized Statement. Till present (2007), DiGi's competitors have not been able to offer this.
14 May 2004 Launch of Malaysia's fastest mobile network with services on DiGi's EDGE (Enhanced Data Rates for Global Evolution) enhanced network in the Klang Valley.
19 August 2004 First mobile communications service provider to launch Mobile TV on its Enhanced Data for Global Evolution (EDGE) network in Malaysia.
25 October 2004 Flexi e-load and Talktime Transfer are DiGi's two first-of-its-kind prepaid services. Flexi e-load allows DiGi prepaid customers to reload their credit at a dealer by any amount above RM5. Talktime Transfer (TT) is an emergency 'sharing' solution which allows customers to transfer a fixed micro denomination of RM3 to their friends' and family's DiGi accounts.
5 January 2006 DiGi Flexi E-Load for Postpaid. Customers can now pay at over 2,000 Flexi e-load locations nationwide. Customers only pay upon receipt of payment that will be sent via SMS on their mobile phones, subject to a minimum payment of RM20.
19 January 2006 DiGi presents the world's first Mobile Massively Multiplayer Online Game (3MOG), HinterWars, in partnership with Nokia.
6 May 2006 DiGi launches first in Malaysia WAP service Taqwa for religious inspiration and guidance.
[edit] Awards
- Mobile Data Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2005
- Mobile Data Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2006
- Best Prepaid Telco Service Provider 2005 by IT publications PC.Com, received in 2006
- Mobile Operator of the Year, Malaysia by Asian Mobile News, received in June 2006
- Malaysia’s CEO of the Year by Business Times, received in 2006
- Malaysia’s Most Innovative Company survey by the Wall Street Journal Asia, received in October 2006
- Mobile Data Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2007, on 24 May
- Mobile Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2007, on 24 May
- Wireless Service Provider of the Year by Frost & Sullivan Asia Pacific ICT Awards 2007, on 15 June
[edit] Top Shareholders
- Telenor Asia Pte Ltd (Telenor subsidiary in Asia Pacific region)- Owning a 61% majority controlling stake
- Goldman Sachs International (Goldman Sachs)
- SSBT Fund HG22 For Smallcap World Fund, Inc
- Employees Provident Fund Board (Malaysian superannuation fund)
[edit] Competitors
DiGi competes directly with Maxis, Celcom (subsidiary of Telekom Malaysia) and U Mobile. There are only 4 mobile communications companies in Malaysia at the moment.
[edit] Yellow Coverage Fellow TVCs
At the end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.
Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive as "I Will Follow You" had become a catch phrase among the Malaysian public.
The Brand campaign has the top unaided recall currently in a Malaysian Q1 2007 survey conducted by Research International and one of the most successful brand campaign in Malaysia since the Golden Dreams campaign by cigarette brand B&H.
[edit] External links
- DiGi.Com Berhad Website
- DiGi posts net profit of RM496 million
- Latest Updates of DiGi in Telco Talk Malaysia
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