Design for Dreaming
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Design for Dreaming (1956) is a musical sponsored film about a woman (played by Tad Tadlock) who dreams about a masked man (Marc Breaux) taking her to the 1956 General Motors Motorama and Frigidaire's "Kitchen of the Future." The entirety of the dialogue is sung, though the actors do not move their lips to their characters' prerecorded voices.
The film starts off with her in her bedroom, with the masked man suddenly appearing. He then takes her to the Motorama. After looking at several cars including Buick, Chevrolet Corvette, Oldsmobile, and Cadillacs, she is taken to the "kitchen of the future," where she bakes a cake. She then goes back to the motorama and dances the "dance of tomorrow." After looking at more cars, she and her masked man (who unmasks himself) travel on the "road of tomorrow" and fall in love.
Design for Dreaming is one of the key Populuxe films of the 1950s, according to archivist Rick Prelinger.[citation needed] The film was directed by William Beaudine and produced by Victor Solow. It features Tadlock, Breaux, and the voice of Thurl Ravenscroft, later famous as the voice of Tony the Tiger and the singer of "You're a Mean One, Mr. Grinch" in the TV version of Dr. Seuss's How the Grinch Stole Christmas! (1966).
Design for Dreaming has gained a small cult following, with some enjoying it for its perceived camp value, and others enjoying it for nostalgic reasons. One prominent showing of the film was as a short feature in a fifth-season episode of Mystery Science Theater 3000 (MST3K).[1] The BBC documentary series Pandora's Box by Adam Curtis made extensive use of clips from Design for Dreaming, especially in the title sequence. Some footage was also used in the music video for Peter Gabriel's 1987 single "In Your Eyes," a 1989 commercial for the Nintendo Game Boy game Super Mario Land, and a 1994 commercial for Power Macintosh.
Design for Dreaming is in the public domain, and has been download over 25,000 times at the Internet Archive (as of September 2006).[citation needed] The version mocked on MST3K, which is still copyrighted, is available on the Mr. B's Lost Shorts DVD in the Mystery Science Theater 3000 DVD Collection Volume 6.
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[edit] Selected quotes
- Woman: I want a Corvette!
Man: I thought you would.
Woman: Ooh! I want a Pontiac too!
Man: Okay, we'll have the usual two-car garage. - Woman: I dreamt last night, the moon was so bright, it melted the world away.
- Man: Girls don't go to motoramas, dressed in a pair of pink pajamas!
- Man: Quick, please, a gown!
Woman: Ooh! I'll be the talk of the town!
Woman: Oh my!
Man: Go after it, fly! - Woman: I'm a girl who happens to think that a brand new car is better than mink.
- Man: Since it's just a dream and involves no money, which one would you like me to buy you, honey?
- Woman: No need for the bride to feel tragic. The rest is pushbutton magic!
- Woman: Tick, tock, tick, tock! I'm free to have fun around the clock!
- Woman: The kitchen of tomorrow is calling me!
[edit] See also
[edit] References
- ^ Mystery Science Theater 3000, "12 to the Moon" [5.24], 5 February 1994.
