Den Fujita

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Den Fujita (藤田田, Fujita Den, March 3, 1926 – April 21, 2004) was a wealthy Japanese founder of McDonald's Japan.

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[edit] Background

Fujita was born in Osaka, Japan to a Christian mother and father who worked in a foreign company. Fujita, who was entirely ethnically Japanese, was reared differently from most other Japanese children. With a command of the English language, he served as a translator during high school. However, after World War II, Fujita found his life altered by the death of his father and the destruction of his house. Fujita was educated at the University of Tokyo law school and after graduating in 1951, he decided to work at the importing business he started while attending the University.

[edit] McDonald's Japan

After his first McDonald's meal in 1967, Fujita was amazed by its efficiency and popularity. After selling imported bags and shoes, Fujita seized on the opportunity to start McDonald's franchises in Japan in 1971. He opened the his first McDonald's in Mitsukoshi department store in Ginza(銀座三越), an upscale district in Tokyo, Japan. McDonald's Japan now has 3,800 restaurants, earning revenue of approximately $4 billion a year (60% of the hamburger market). Much of the success was due to the Japanese styled offerings such as the Teriyaki McBurger(テリヤキマックバーガー) and Chicken Tatsuta(チキンタツタ). After building McDonald's presence in Japan and building a net worth of about $1 billion, Fujita retired on March 5, 2003. His ambitions, however, did not recede with age as he predicted that there would be 10,000 McDonald's in Japan by 2010. In December of 2003, McDonald's paid $57 million (estimated) for canceling its contract with Fujita & Co. (Fujita's consulting company) along with a $24 million retirement bonus. However, Fujita's family still holds a 25% stake in the McDonald's Japan.

[edit] Other Roles

Fujita served on the board of Softbank, whose Korean-Japanese founder, Masayoshi Son, once idolized Fujita's as a boy. He served as Vice-Chairman of Toys 'R' Us Japan. Fujita wrote eight books on business strategy.

His own words:

Look, not with your eyes but with your mind and heart, and opportunities will find you. （凡眼には見えず、心眼を開け。好機は常に眼前にあり）

             - Den Fujita.

He printed these words in one of the notebooks used in his company.


In 1971, McDonald's Japan President Den Fujita declared: "The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years." Going further, he says: "If we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white, and our hair blonde."

[edit] Death

Den Fujita died of heart failure on April 21, 2004. Two days later, McDonald's CEO Jim Cantalupo died of a heart attack.

[edit] Awards and honors

[edit] External links

  • [1], Business Week: The Stars of Asia Managers
  • [2], Japanese Bio

[edit] Articles

  • [3], "2004: World's Richest People - Den Fujita & Family"
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