Demo (marketing)
From Wikipedia, the free encyclopedia
In marketing, a demo is a promotion in which samples of a product are distributed to customers within a store. The goal of a demo is to introduce customers to the product in hopes of getting them to purchase that item. Products that often are sampled during demos are new products or new versions of already existing products that have recently been introduced to the commercial marketplace, and that the manufacturers are attempting to advertise.
Demos are usually performed at large places of retail, such as supermarkets, department or discount stores, or in shopping malls. The products that are promoted at demos may be food and beverages, food preparation equipment, housekeeping products, personal care items, or occasionally other types of goods. The samples that are distributed may either be in readymade packets pre-assembled for the demo, or are prepared on site by the demonstrator. Some demos involve the distribution of prepared food, requiring the demonstrator to bring equipment such as a microwave oven or hot plate to the location.
Often, coupons for the product are distributed as part of the demo. Some demos consist of coupon distribution only.
Demonstrators may be employees of the store where the demo is being performed, employees or the manufacturer of the product, or independent contractors who work for a temp agency.
