Demand shaping

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Demand shaping is the influencing of demand to match planned supply. For example, in a manufacturing business, dynamic pricing can be used to manage demand.[1] [2]

[edit] References

  1. ^ Anant Balakrishnan, Yusen Xia and Bo Zhang (2005), Shaping Demand to Match Anticipated Supply, MSOM Conference, <http://www.kellogg.northwestern.edu/msom2005/papers/Xia.pdf> 
  2. ^ Sculptors of Demand (MIT Center for Transportation and Demand). Retrieved on 2008-03-24.


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