Della Butcher

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Della Butcher
Born	Della Marguerite Butcher Hooper April 24, 1922 London  United Kingdom
Died	January 11, 1993 (aged 70) Singapore
Cause of death	Natural causes
Nationality	Singaporean
Other names	Mother of Singapore Artists
Occupation	Gallery owner
Known for	Champion of Singapore art
Relatives	Brothers: Charles Francis Race Hooper Peter Geoffrey Hooper Sister: Betty Daphne Wadlow
Signature

“

I'll continue to promote our local artists because they are good. It is important for us to have artists in our society as they are the few who can capture our thoughts and imaginations creatively on canvas. And me...I'm only their champion...[1]

”

Della Butcher was an art gallery owner and an avid patron of Singapore art, noted for her lifetime of work supporting Singaporean artists and making it an international name.

She was born and raised in London, and studied art at London College of Art (now Royal College of Art). After her graduation from College in 1939, she joined a fashion house as a designer, but did not stay with the house for long as she had disagreements with work ethics found with the management. She tried her hand in auto racing but felt it was too exhilarating for her. She joined the British Police Division in Reigate, Surrey at the outbreak of World War II,^[2] becoming the first woman constable in the history of that county.^[3]

Contents 1 Africa, Europe, Beirut... 2 Jesselton 3 Singapore 3.1 Della Butcher Art Gallery at 39A Cuppage Terrace 4 The Mother of Singapore Artists 5 Della Butcher Award 6 References

[edit] Africa, Europe, Beirut...

When the War ended, Della joined Hunting Clan Airlines as a stewardess. Being a wanderlust by nature, she was enthralled with flying to various parts of Europe and Africa and seeing different cultures and places. She was especially fond of the life and culture of Africa. In one of her flights, she met and fell in love with an archeologist doing field work in Cyprus. In 1950 she left her flying days behind to become his assistant for six years.^[4]

The turning point in their relationship came when he was given a promotion as the new assistant curator for the London Museum. Della decided to end the relationship, as she in her words, "just couldn't see myself working in the basement of the Museum for the rest of my life..." She took on a job offer as public relations for the American University Alumni Association, and it took her to Beirut in Lebanon. Once again, the exotic colors and excitement of life there captured every bit of her imagination, and she thought for sure it would be the last place that she would ever leave. She chanced upon a lady in Lebanon and found out that she had owned a boutique in Jesselton (now Kota Kinabalu) in Sabah. It was 1964, and the lady offered her a position as a manager for her boutique in Jesselton. Della saw the chance to see new cultures in exotic Asia, and agreed to take up that position.^[2]

On-route to Jesselton, her flight stopped over in Singapore for two days. During her stay, she searched around the island looking for art galleries and museums to visit. She stopped by the Princess Elizabeth Walk near the Esplanade, and was captured by the beautiful creations on display by Singaporean artists Cheong Soo Pieng, Lee Man Fong, Chen Wen Hsi and Thomas Yeo for the first time. She also realized these artists had no art galleries to represent and sell their works at all. When it was time to leave for Jesselton she resolved to return to the island country to make a difference for Singapore artists, just as she boarded the Straits Steamship The Raja Brooke.^[5]

[edit] Jesselton

Jesselton was a logging town, with white expatriate loggers and local tribespeople co-existed. It was common for Iban and Kenyah tribespeople to emerge from their jungle homes with their traditional arts and crafts sell for money to buy tobacco and colored calico. The fine craftsmanship of Iban and Kenyah crafts and jewellery caught Della's eye who quickly saw the opportunity to export these traditional wares to Singapore and sell them there.^[2]

[edit] Singapore

In 1967, Della came back to Singapore once more to study the local art scene. She found that there was only the Donald Moore Gallery in Liat Towers which sold artifacts at that time. She fell seriously ill, and had to be admitted at the Mount Alvernia Hospital. Though in her grave condition, she had not forgotten her conviction for Singaporean artists and the will to open gallery to promote Singapore art.^[5]

In July 1968 Della met Constance Meyer, an expatriate wife living in Singapore, and an avid collector of antiques and Balinese art. They shared a common belief and passion for Singapore art, and Constance thought it was essential for Singapore artists to have a place to exhibit their artworks and where tourists visiting Singapore can buy from, in order to develop an international recognition for themselves. Over the next 20 months the two women went into planning and action, searching for a good location to launch their their gallery idea. Their gallery, named the Meyer Gallery was officially opened on 17 March 1970 in an old shophouse next to Robinson's Department Store on the corner of Raffles Place and Chulia Street.^[6] This gallery was set up with help from the then-Minister for Culture Jek Yuen Thong, Minister for Finance Goh Keng Swee, the Chairman of National Theatre Trust Dr. Goh Poh Seng, the High Commissioner of Malaysia Dr. Lien Ying Chow and the US Ambassador to Singapore, Mr. Francis J. Galbraith.^[1]

The new gallery sold Singapore art, and Iban and Kenyah arts and crafts as well. When Mrs Meyer left for Australia, Della renamed her gallery The Gallery of Fine Art. Money was a constant problem for Della and she fought hard to keep it going, taking on other freelance jobs like organizing film documentary sessions for multinational corporations, and designing and making 33 pairs of uniforms for Saber Air Private Limited within 3 weeks.^[3]

Being new to the business, she also faced criticisms from other people - for presenting too many pictures at a show, for poor display and lighting, and for not providing proper catalogues. These criticisms did not bother her, as she was more determined with getting buyers for Singapore artists. She valued every exhibition space she can get her hands on, from busy hotel lobbies, to makeshift stalls on street pavements and the decks of luxury liners, and even driving around the island with paintings in the boot of her old Morris Mini, just so that potential buyers can see the actual paintings and buy them. On 21 November 1972, a massive fire broke out at Robinson's Department Store and caused inmeasurable damage to her gallery. This forced to relocate her business to the Raffles Hotel. Moving to the new location, she had to recover her losses and to pay her bills fast. Thus she started buying flats, and renting them out to people to supplement her income. She also exhibited Singapore art at the Long Bar and the Tiffin Room in the Hotel.^[7]

In the late-1970s, The Gallery of Fine Art was relocated to the Orchard Towers and it was here that Della made major headway to internationalise Singapore art. On January 6, 1979 Della took 150 paintings by 8 Singaporean artists on an exhibition tour, sponsored by Singapore Airlines in the Middle Eastern cities of Bahrain, Dubai and Kuwait. The tour began in the city of Bahrain on January 9, 1979, and showcased works by Ang Ah Tee, Nai Swee Leng, Ong Kim Seng, Tang Juey Lee, Tay Bak Koi, Wan Soon Kam, and Henry and Karen Hoisington at each city for 5 days.^[8] Between 1981 and 1982, she did shows at the new Changi Airport and on board the luxury cruise ship Princess Mahsuri (now known as Spirit of Adventure) in 1984.^[3] Della's reputation grew to be known as one of the first local art dealers who promoted Singapore art overseas, and to declare that Singapore art were on par with "international standards".^[7]

Her promotion strategies was noted by UNESCO on two occasions between 1980 and 1982.^[9]
In the study of the Singapore art culture between 2 May 1980 and 8 May 1980, Duncan noted in the paper that her Gallery was unique to make use of Mandarin Hotel's premises to launch her ambitious series of exhibitions, in contrast to peer art galleries which normally had art exhibitions within their own premises.^[10] In 1986 she closed down the Gallery due to poor health. In 1988 Della reopened her gallery with a new name, the Della Butcher Gallery at the Cuppage Terrace.^[3]

[edit] Della Butcher Art Gallery at 39A Cuppage Terrace

In the new location Della continued her championing work for Singaporean artists in the refurbished Peranakan house. Though she is a businesswoman, she is clear that her heart for the business was never set on making money. It was important to her that art is the heart and soul of nations, and thus a successful art gallery runs on strong passions for the art they represent.^[1]

Though Singapore became increasingly affluent, she continued to fight perceptual challenges by locals that art is only for the rich and that buying art is an unpragmatic luxury that served no purpose especially during economic recessions, when people are more concerned about bread-and-butter issues. She acceded that this perception was especially true during economic recessions and people would find art serving no purpose to them. Even offices would just put up "economically-friendly" items to bring out the ambience of the place, during these hard times.
That being said, Della advocated Singaporean art have their unique qualities and also represent good value for money, as compared to other art from similar establishments and values in Asia.^[11]

Della's hands-on approach in running her art gallery and her devotion to the artists she represents, continued to be her formula for success. With her artistic experience and appreciation of the paintings' unique personalities she would personally deliver and hang the paintings for her clients, to bring out the best for her clients' homes.^[1]
On 29 November, 1990 Della was invited to be a part of a task force to look into the development of the arts industry and to develop it into one that can contribute to economic growth. This task force, under the Economic Development Board's Creative Services Strategic Business Unit (SBU) comprised of art experts from commercial and educational institutions, was to make a four-month assessment of the state of fine arts in Singapore, with particular emphasis on promoting and selling Singapore art.^[12]

[edit] The Mother of Singapore Artists

In all the 24 years Della's big heart was open to every Singaporean artist she had met and her larger-than-life personality was ready to reach out to more - artists or non-artists alike. Stephens remembered her penchant for picking up strays and let them stay in her house. And true enough, you would often find an eclectic mix of people living in her home on No. 1 Preston Road. Whenever foreign artists visit Singapore, she would also gladly provide them with accommodation at her place.^[2]

The name 'Della Butcher' was never far from the memories of many Singapore artists and peers from her industry. A rival gallery owner had nothing but praises for her indomitable spirt to help Singapore artists through the decades. Whether it was in the 60s or the 70s when Singapore art was deemed unsaleable, or in the 80s when the Singapore art market was invaded by China art, Della stayed on with Singapore artists.^[5] The late Cultural Medallion artist Ng Eng Teng attested to this unshakeable faith of hers, citing that she never gave up even when artists were relatively unknown to anyone and continued to push on with her beliefs despite growing competition from other galleries and during bad times.^[7] Whenever artists faced financial problems she was always ready to give them money, and to buy their paintings to tide them over. Watercolourist Ong Kim Seng remembered in his first exposure at a group artshow that Della organized, he was disappointed that he had not been able to sell a single piece of art. He was overjoyed when he received a call from her the next day telling him that one his paintings was sold during the show, only to find out much later in his life that the one painting was actually bought by Della herself.^[7]

Indian woman artist Roopa Natarajan had a very successful exhibition by Della in 1991, featuring the artist's series of nude paintings and sold nearly all the 43 paintings (35 oils and eight watercolour paintings) She was grateful to Della for launching her career in Singapore art circles and attributed much of that success to her. ^[13]

By 1992 Della had mounted more than 300 exhibitions involving 100 artists in Singapore and abroad. As a tribute to her, 24 Singaporean artists who had all worked with her at some stage in their careers, held The Mother Of The Artists exhibition in honour of her 70th birthday on 24 April 1992. It was held at the Riverwalk Galleria Exhibition Hall, and a 60 cm by 72 cm portrait of Della painted by Beijing artist Li GuiHua, was presented at the opening of the exhibition.^[14]

Besides championing for the arts, her friends remember her for her sense of righteousness, and her willingness to fight for it. Mrs Ros Lovell, owner of lifestyle shop Cho Lon in Holland village and Della's neighbour remembered that she once spent several days chained to a tree, in order to protest and save it from being cut down. Friends took meals to her in support of her cause, and eventually saved the tree.^[15] Della Butcher, died in her sleep on Monday morning at her home in 1 Preston Road.

[edit] Della Butcher Award

In recognition of her lifetime committment to championing for Singaporean art, Professor Tommy Koh had made a formal request to the Rotary Club of Orchard, Singapore to create an award and to be given to the best graduate painter from Lasalle-SIA College of the Arts in her honour. This request was made on the formal installation ceremony of the Club's third President, Professor Val Winslow on June 15, 1993^[16]. The trophy was designed by Temasek Polytechnic, with a S$2,000 prize money sponsored by Mastercard.^[17]

The first Della Butcher Award ceremony in 1994 was a closed door event, presented to the students nominated by the College under the invitation of the Club. In 1995, the Club extended the invitation for the Award nomination to the Nanyang Academy of Fine Arts (NAFA) and requested both Lasalle and NAFA to each select five outstanding students with consistently high performances as nominees for the award.^[18]

The 2nd Della Butcher Award ceremony in 1995 presented 10 awards to each nominee, recognising each individual's unique artistic expression. The fourth President of the Rotary Club Orchard Mr Vijay Krishnan saw it ideal to recognise wider genres of painting expression. In November 1995, Friends of Della Butcher and the Club held an exhibition-cum-auction of Della's personal collection of art prints and 75 paintings by Ong Kim Seng, Tay Bak Koi, Nai Swee Leng, Prabhakara Jimmy Quek and Ang Ah Tee, valued at S$87,000. The exhibition held at the Regent Hotel, was to raise funds for the Della Butcher Foundation that will allow the continuation of the Della Butcher Award, and pave its way giving out art scholarships for promising young artists in Singapore in the future.^[17]

In 1996 the invitation for Award nomination was extended to the National Institute of Education for the first time, and was won by a graduating art student from the Institute.^[19]

[edit] References