Deal transaction

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The deal transaction is the hub of global commerce. A deal transaction is a unique event where money exchanges hands in return for a product or service. The “transaction experience” is the buying, selling, and marketing cycle defined as the pre- and post-effects of that unique sale.

The transaction itself holds a key position as the hub of commerce. Each sale is identified and handled separately as a unique transaction experience. Each time a signature is provided by the buyer, and a sale is consummated by the buying organization, a single transaction has occurred, but the transaction experience may only be half way over.

[edit] References

• Martin, Steve (2006). Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy. Wiley & Sons, Inc.. 

The Free Compendium of Professional Selling. United Professional Sales Association. Retrieved on Jan, 2005.