User:Dcshoes

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INTRODUCTION
Founded by Ken Block and Damon Way in 1993 the brand’s product line includes men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. DC is a subsidiary of Quiksilver, Inc.

COMPANY HISTORY
In 1993, DC Co-Founders Ken Block and Damon Way decided to create a line of shoes specifically for skateboarders. Block and Way sat down with Way’s brother, professional skateboarder Danny Way, to create the first DC shoe model. In 1994 the Danny Way signature model, hits the skateboarding market. Shortly thereafter DC released its second shoe—pro skateboarder Colin McKay’s first. The first DC Shoes ad, featuring Danny Way, runs in February 1995 issue of TransWorld SKATEboarding.

Today, DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear, accessories, and most recently in 2008, its first line of snowboards.

DC ATHLETES

SKATE TEAM
PROs:
Danny Way
Colin Mckay
Rob Dyrdek
Josh Kalis
Ryan Smith
Brian Wenning
Ryan Gallant
Lindsey Robertson
Devine Calloway
Pj Ladd

AMs:
Greg Myers

SNOW TEAM
PROs:
Devun Walsh
Iikka Backstrom
Lauri Heiskari
Aaron Biittner
Eddie Wall
Travis Rice
Priscilla Levac

AMs:
Torstein Horgmo
Jonas Carlson
Chas Guldemond
Ryan Tiene
Andrew Geeves
Kimmy Fasani
Raewyn Reid
Lizzy Beerman

MOTOCROSS TEAM:
PROs:
Ricky Carmichael
Jeremy Mcgrath
Davi Millsaps
Nate Adams
Travis Pastrana
Dustin Miller
Adam Jones
Ben Townley

AMs:
Josh Hill
Broc Hepler
Ronnie Renner

BMX TEAM
PROs:
Dave Mirra
Corey Bohan
Edwin Delarosa
Allan Cooke
Chris Doyle
Chad Kagy
Daniel Dhers

SURF TEAM
PROs:
Bruce Irons
Dane Reynolds
Ry Craike

AMs:
Garrett Parkes
Dillon Perillo

RALLY TEAM
Ken Block
Travis Pastrana

EXTERNAL LINKS:
www.dcshoes.com
www.dcskateboarding.tv
www.Skateplaza.com