David Yurman

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David Yurman (born 1942) is the founder of the David Yurman jewelry company. His signature jewelry line is comprised of "cable" jewelry, made from twisted sterling silver ropes.

Yurman established his company in 1979. Yurman, along with his wife Sybil, have sought, in the company's words, "to fuse art, fashion and fine jewelry.".^{[citation needed]} The company is also notable for its use of supermodels in its advertising campaigns. Past campaigns have included models such as Kate Moss, Naomi Campbell, and Amber Valletta and more. In 2006, Naomi Watts replaced Valletta as the face of the brand.

Yurman jewelry can be found at Bloomingdale's, Nordstrom, Saks Fifth Avenue, Neiman Marcus, some Carlyle & Co. stores, and other retailers. Recently, Yurman has opened flagship stores in New York City, Chicago, Boston, South Coast Plaza, Bal Harbour, Orlando, Houston, Dallas, Atlanta, and Las Vegas. A store at King of Prussia Mall in Pennsylvania opened in October 2006, and Austin, Texas, in March 2007. The Beverly Hills Rodeo Drive location opened in January of 2007 and is expected to generate $4 million dollars in sales in 2007, according to Women's Wear Daily .