David Meerman Scott

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David Meerman Scott
David Meerman Scott

David Meerman Scott (born March 25, 1961) is a self-described online thought leadership and viral marketing strategist and the author of three books on marketing. Based in Boston, he is a speaker at conferences and corporate events and runs seminars about marketing around the world.

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[edit] Background

Scott graduated from Kenyon College in 1983 with a BA in Economics. After early jobs as a clerk on several Wall Street bond trading desks, he worked in the online news and information business from 1985 to 2002. He held executive positions in an electronic information division of Knight-Ridder, at the time one of the world’s largest newspaper companies from 1989 to 1995. He was based in Tokyo from 1987 to 1993 and in Hong Kong from 1993 to 1995. He moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation. In his most recent corporate position he was vice president of marketing at NewsEdge until the business was sold to Thomson Corporation in 2002.

Since 2001, he has used Meerman, his middle name, to distinguish himself from other well known David Scott’s such as the David Scott who walked on the moon as the commander of Apollo 15, the David Scott who is six-time Iron Man Triathlon Champion, and the David Scott who is a member of congress from Georgia’s 13th district.

Scott developed a one-day seminar called New Rules of Marketing, which is taught to corporate groups around the world and is marketed and sold by Pragmatic Marketing, Inc.

[edit] Thought

Scott's ideology "the new rules of marketing & PR" is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the "old rules" of mainstream media (which he asserts do not work on the Web) are about "controlling a message" and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you. He says that the rules of marketing and PR on the Web are completely different[1]. Instead of buying or begging your way in, Scott says anybody can "publish their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video[2], viral marketing[3], and online media[4].

[edit] Works

David Meerman Scott is the author of several books:

  • The New Rules of Marketing and PR (2007)
  • Cashing In With Content (2005)
  • Eyeball Wars: A Novel of Dot-com Intrigue(2001)

[edit] External links

[edit] References

  1. ^ Smith, Helaine. "Get adventurous with ‘new rules’ online", The Boston Herald, Herald Media, 2008-02-01. Retrieved on 2008-02-06. 
  2. ^ Flandez, Raymund. "Managing Technology - Lights! Camera! Sales!", The Wall Street Journal, Dow Jones, 2007-11-26. Retrieved on 2008-02-06. 
  3. ^ Ramberg, J.J.. "Consultant's Corner: Utilizing YouTube", MSNBC.com, Dow Jones, 2007-07-29. Retrieved on 2008-02-06. 
  4. ^ Moran, Gwen. "Under the Influence", Entrepreneur.com, Entrepreneur.com, Inc., 2007-07-01. Retrieved on 2008-02-06. 
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