David Abercrombie

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Abercrombie & Fitch Co. people
Image:Dabercrombie.png
David T. Abercrombie
Born June 6, 1867
Died August 29, 1931
Affiliation Founder, Abercrombie Co.
Years Active 1892 to 1917, 19 years
Present Influence Abercrombie remains part of the Company's modern name
Brand "abercrombie"
Previous Profession Norfolk & Western Railroad, survey


David T. Abercrombie (born June 6, 1867 - died August 29, 1931), often referred to simply as Abercrombie, is the original founder of the modern lifestyle brand, Abercrombie & Fitch. A topographer and expert in the outdoors, Abercrombie opened the Company as New York's oufitter for the elite and later partnered up with co-founder Ezra Fitch - both men managed the Company through great years of success. After leaving the company, Abercrombie lived the remainder of this life in the Adirondacks with his family until his death. Today, his company, Abercrombie & Fitch Co. remains as a prominent American clothing brand. His influence in the company remains strong even today and a brand in his name was released by the company in 1998 - abercrombie. More importantly, the company is frequently referenced as simply "Abercrombie".

Contents

[edit] Biography

[edit] Birth, studies, and family

David T. Abercrombie was born in New York on June 6, 1867 as the son of John and Elizabeth Sarah Abercrombie née dsgh Daniel. He was educated in the public schools of Baltimore, Maryland and by private instructors. Abercrombie later came to study at Baltimore City College and became a practicing civil engineer and topographer, including explorer and chief of survey for Norfolk & Western Railroad in the coal and timber lands of West Virginia.

[edit] Abercrombie & Fitch Co.

Further information: Abercrombie & Fitch
See also: Ezra Fitch

On June 4, 1892, he founded Abercrombie Co. as a small waterfront shop at No.36 South Street in downtown Manhattan, New York; wealthy New York lawyer Ezra Fitch was one of his regular customers.[1] On April 25, 1896, Abercrombie married Lucy Abbot Cate in Baltimore. The couple gave birth to four children: Elizabeth, Lucy, David, and Abbott. The Abercrombie family resided in Newark, New Jersey for some years and maintained a log cabin getaway on Pine Island on Greenwood Lake, New Jersey. Later they resided in Brooklyn, New York and finally in Ossining, New York.

In 1900, Ezra Fitch, a wealthy New York lawyer, bought a share into Abercrombie's successfully growing Company. In 1904, it was incorporated and re-named, "Abercrombie & Fitch Co." Abercrombie later often disputed with Ezra Fitch because he disapproved of Fitch's invisions of expanding the Company to the general public - Abercrombie wanted to continue the Company as an elite store for the elite outdoorsman in mind. Possibly annoyed, he finally left the Company in 1907, selling his share of it to Ezra Fitch who continued the Company under his own management and liking.

[edit] Post A&F and death

In 1917, Abercrombie joined Baker, Murray & Imbrie ("The Sporting Goods Store of Expert Personal Service") as Vice President. He later founded the "David T. Abercrombie Company", a New York City sportsmen’s outfitter, and "Abercrombie Corporation", which packed commodities for export. He died intestate in Ossining at his country estate, a stone castle named Elda, overlooking the Hudson Valley and Long Island Sound.

[edit] Modern influence

The image of Abercrombie & Fitch today.
The image of Abercrombie & Fitch today.

David Abercrombie's influence in his company has remained as a greater part of it, even after Abercrombie's departure and the company's 1960s-1970s financial issues. Repositioned in the 1980s as a lifestyle brand for the collegiate, Abercrombie & Fitch remains today as a cultural American brand. Although altered to accommodate its promoted image of "Casual Luxury", Abercrombie & Fitch continues to reference to its original image of its early years with the Abercrombie moose and "sexy" male ruggedness. Abercrombie's name is often used as an abbreviated form of the Company's name and is used frequently more than Ezra Fitch's "Fitch" (e.g. "Abercrombie Christmas 2007", "abercrombie.com", "the Abercrombie lifestyle...", etc.). When the Company released a children's version of the A&F brand, abercrombie, it chose to go with Abercrombie's name.

Unlike Ezra Fitch, Abercrombie's name has never been used for clothing lines and other products for the A&F brand (Fitch's lines have been removed).

[edit] References

  1. ^ History. Abercrombie & Fitch Co.. Retrieved on [[November 26, 2007]].