David A. Aaker
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David A. Aaker (b. 1938) is a brand consultant, CEO of Prophet consultancy and author of 12 books.
[edit] Books
- Managing Brand Equity, 1991, ISBN 978-0029001011
- Building Strong Brands, 1995, ISBN 978-0029001516
- Developing Business Strategies, 2001, ISBN 978-0471064114
- with Erich Joachimsthaler Brand Leadership: The Next Level of the Brand Revolution, 2000, ISBN 978-0684839240
- Strategic Market Management, 2007, ISBN 978-0470056233
- From Fargo to the World of Brands: My Story So Far, 2005, ISBN 978-1587364945
- Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, 2004, ISBN 978-0743249386
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