Image:Dajare love.jpg

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Dajare_love.jpg‎ (160 × 120 pixels, file size: 18 KB, MIME type: image/jpeg)

An example of dajare being used in advertising by JR.

The caption at the top says, in Japanese, "愛に雪、恋を白。", which can be loosely translated as, "Love in the snow, make your love white", though due to simple and implied grammar, it can be interpreted in various ways.

This sounds exactly like "会いに行き、恋をしろ。", which is much more likely prose, and means, "Go, meet, and love". JR obviously wanted to blend the themes of love and winter into their sales campaign, and thus resorted to dajare in order to pack as much meaning into a short sentence as possible, in an interesting way.

[edit] Summary

direct from http://www2.odn.ne.jp/d-palace/2000/love.jpg

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