Daeida Wilcox Beveridge

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Daeida Hartell Wilcox Beveridge (1861- August 7, 1914) Along with her first husband, the Kansas prohibitionist Harvey Wilcox, co-developed and named, in 1887, the Los Angeles, California, suburb of Hollywood.

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[edit] Biography

Born in Hicksville, Ohio, Daeida was the daughter of farmers Amelia and John Emerson Hartle. She attended private school in Hicksville before moving to Canton. Daeida married H. H. Wilcox, and they headed first to Kansas and then to Los Angeles. Three years later, in 1886, the couple purchased 120 acres of apricot and fig groves in a frost-free belt nearby. H. H. subdivided the property into lots. Daeida landscaped the lots and gave the streets names, which she hoped would appeal to buyers. Their property, bought for $150 an acre, then sold for $1,000 a lot. With her husband, she led development efforts there, and was instrumental in establishing much of the civic infrastructure, including the city hall, library, police station, primary school, city park, and much of the commercial district. After Wilcox's death, she continued to promote Hollywood until 1914.

[edit] Family

Following the death of her first husband, Daeida Wilcox married Philo Judson Beveridge, a business man and a prominent citizen of Hollywood, California.

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