D'Arcy Masius Benton & Bowles

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D'Arcy Masius Benton & Bowles (DMB&B) was an advertising agency in the United States.

DMB&B was established in November 1985 by the merger of the Benton & Bowles (B&B) and D'Arcy-MacManus Masius(D-MM) advertising agencies. John Bowen oversaw the merger and their drive toward globalization.

DMB&B created the original Santa Claus icon for a Coca-Cola ad, as well as the slogans "This Bud's for you" for Budweiser and "Melts in your mouth, not in your hands" for M&Ms.

They were acquired by Publicis and closed in 2002. [1]

[edit] References

  1. ^ Elliott, Stuart (October 15, 2002). THE MEDIA BUSINESS: ADVERTISING; Publicis begins an extensive, and risky, reshuffling of accounts and people. New York Times

[edit] External links

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