Talk:Cyber Monday

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This article was nominated for deletion on November 24, 2007. The result of the discussion was speedy keep.

[edit] For the record

On 12/23/05, Silverman, Scott <SilvermanS@shop.org> wrote:
> Dear Quokkapox,
> 
> Thank you for considering the additional information I provided.
> 
> I've made a couple additional changes.  1) I added to the definition
> that many people shop from work on this day, which is an important
> factor, and 2) In the "origins" section, I deleted the reference to
> "Online marketers somewhat breathlessly rushed the term into existence
> to drum up business..."  This is untrue.  It was the media that rushed
> the term into existence.
> 
> While I disagree with the premise of the BusinessWeek article, I agree
> that it's worth including because it was an important part of how the
> press reported on Cyber Monday.  I want to point out that even the
> writer admitted that the headline of this article was misleading.  In a
> blog post following the article, BusinessWeek writer Robert Hof said,
> "here's where I think the main problem lies: our headline. I have to
> admit that "Cyber Monday, Marketing Myth" is a little over the top."
> http://www.businessweek.com/the_thread/techbeat/archives/2005/11/cyber_m
> onday_re.html
> 
> Again, thank you for taking all the facts into consideration.  I'm new
> to the Wikipedia community, but I'm glad to see that there is a strong
> process in place to ensure that it contains factual information rather
> than only opinion.
> 
> Regards,
> Scott
> 
> -----Original Message-----
> From: quokka pox [mailto:quokkapox@gmail.com]
> Sent: Friday, December 23, 2005 2:39 AM
> To: Silverman, Scott
> Subject: Cyber Monday
> 
> Dear IronCityPerson,
> 
> I didn't write the original article, but I've worked in ecommerce for
> nearly a decade and I first heard the term "Cyber Monday" right around
> Thanksgiving 2005.  I reverted the article to the previous better
> version after an anonymous user removed the factual information that
> "cyber monday" is a term that was "never in common use within the
> ecommerce community".
> 
> I'll let stand your removal of the non-NPOV "marketing gimmick"
> phrase, but I restored the external link to the BusinessWeek "marketing
> myth" article and added the external link to the relevant Slashdot
> discussion of the term.
> 
> I am unlikely to be the only wikipedia member watching this article, and
> the community will quickly correct any further damage.
> 
> Marketing gimmicks are quickly unmasked and exposed for what they are by
> the Internet community, and often ridiculed on Slashdot and elsewhere.
> 
> Any further discussion may be conducted on the wikipedia discussion page
> for the Cyber Monday article, at
> http://en.wikipedia.org/wiki/Talk:Cyber_Monday
> 
> Regards,
> quokkapox
> 
> You wrote:
> 
> Dear Quokkapox,
> 
> My name is Scott Silverman and I'm the executive director of Shop.org.
> We are the organization that coined the term "Cyber Monday." I see that
> you've been contributing to the definition of this term and I believe
> that you have some incorrect facts. I have been trying to correct these
> facts on the Wikipedia site, but they seem be getting re-edited to
> contain the older incorrect information.
> 
> In our press release (http://www.shop.org/press/05/112105.asp) we
> described the Monday after Thanksgiving as "quickly becoming one of the
> biggest online shopping days of the year." This claim was backed up by
> the data we collected telling us that 77% of retailers saw a
> "significant increase in sales the Monday after Thanksgiving last year"
> and "this year 43% of retailers were planning special promotions the
> Monday after Thanksgving." We also described Cyber Monday as the
> ceremonial kickoff to the online holiday shopping season similar to
> Black Friday being the kickoff of the overall holiday shopping season.
> 
> To be clear, Shop.org never claimed that Cyber Monday was the "biggest"
> day of online shopping. Cyber Monday falls within the Thanksgiving to
> Christmas timeframe traditionally viewed as the holiday season. The
> Monday after Thanksgiving will always be a predictably signficant day
> for online shopping, because it follows Black Friday and is when many
> people finally get back to their regular schedules after celebrating
> Thanksgiving.
> 
> I'd be happy to discuss this with you further.
> 
> Regards, Scott Silverman Executive Director, Shop.org (202) 626-8132
> scott@shop.org
> 
> 
>

--Quokkapox 16:03, 23 December 2005 (UTC)

[edit] Citations

Chris, I'm not sure what to do about your "lack of citations" comment. The links at the bottom of the article are pretty authoritative. Are you suggesting that they should be integrated in some other fashion?

The bottom line is that Cyber Monday was created by Shop.org, and received a bunch of press. Referencing Shop.org and the appropriate press discussions is about all you can do.

Dave

Dave, yes, the references should be in-line citations, rather than just listed as "external links". External links tend to be for additional reading, for one thing: Here is information on citation style: Wikipedia:Citing_sources. Additionally, please sign your talk page comments by adding four tildes (~~~~). Thanks, Chris Griswold (☎☓) 16:04, 26 November 2006 (UTC)

[edit] Problem with tone and unsourced information - information moved from article

I've removed the following template/tag and unsourced information from the article:

The tone or style of this article or section may not be appropriate for Wikipedia. Specific concerns may be found on the talk page. See Wikipedia's guide to writing better articles for suggestions.(December 2007)

When the term "Cyber Monday" was created in November 2005, the mainstream media picked up the term and reported as if "Cyber Monday" had been a long-running concept. ^{[citation needed]}

"Cyber Monday" is often associated with the unfounded belief that it is the busiest (highest sales volume) shopping day of the year for online retailers, because people would continue shopping while at work from the company's computer. This notion is based on the fact that in the late 1990s and early 2000s most people did not have broadband connections at home and used the first day back at work from the long Thanksgiving weekend to take advantage of such connections in the office to do online shopping. Given that most people who do online shopping now have broadband-speed access at home, many retailers have started to encourage people to do their online shopping from home on Thanksgiving itself by offering on their websites many of the Black Friday sales offered at the actual store locations the next day.

Given the number of good sources cited in the article, and the ease of finding more (a Google search provides excellent ones, right upfront), I invite other editors to add back whatever of the above text that they can also cite a source for. The article doesn't need this unsourced text as is; it has enough information now to be quite useful to readers. (And there is more in the cited sources that could be added.) -- John Broughton (♫♫) 21:55, 25 November 2007 (UTC)